Author: Mintel Group Ltd.
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Electronics Retailing - US - April 2019
Overview
 
What you need to know
Buoyed by a relatively stable economy, the CE (consumer electronics) retailing industry is enjoying an upward sales trajectory with no end in sight, projected to garner $172 billion this year and grow to $195 billion by 2023. Amazon has usurped Best Buy in sales, but Best Buy’s strong service model and exemplary omnichannel approach keep it alive and thriving. In the future, digitally native electronics retailers – including Amazon – will venture more into the physical retail space, while brick and mortar retailers will improve at creating a seamless shopping experience across channels. As price largely determines product and channel selection, the retail battleground is likely to shift more toward value-added services, and it is here where traditional brick and mortar retailers have an advantage.

Definition
This Report explores the consumer retail experience for electronics items, including but not limited to:

●	Televisions
●	Dedicated video playback devices (DVD player, Blu-ray player)
●	Stereo or other sound systems
●	Video game consoles
●	Mobile phones
●	Tablets
●	E-readers
●	Wearable electronic devices (eg smartwatch, fitness band)
●	Desktop computers
●	Laptop computers
●	Printers/scanners
●	Internet equipment (eg modem/router)
●	Digital cameras

Personal care appliances such as electric razors, hairdryers, and so on are excluded from the scope of this Report, but Mintel’s Beauty Devices – US, October 2017 can be consulted for more information on that sector. Household appliances are also excluded, but Mintel’s Major Household Appliances – US, March 2018 and Small Kitchen Appliances – US, December 2017 can be consulted for more information. Furthermore, while wearable technology and smart homes will be acknowledged, they will not be a primary focus of this Report given that Mintel has entire Reports on these topics: Wearable Technology – US, December 2018 and Smart Homes – US, June 2018 and the upcoming May 2019 edition.

An important accompaniment to this Report is Mintel’s How Online Shopping for Electronics Is Evolving for Consumers – US, April 2019.

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© Mintel Group Ltd.