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Children's Clothing - US - February 2019
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Children's Clothing - US - February 2019
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Factors

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Children's Clothing - US - February 2019
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Items Purchased
Retailers Shopped
Reasons for Buying and Acquiring
Purchase Influencers
Preferences for Buying
Attitudes toward Shopping for Children’s Clothing

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Children's Clothing - US - February 2019
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Happening?
What’s Struggling?
What’s Next?

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Children's Clothing - US - February 2019
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – The Consumer
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What you need to know

Although future growth faces some challenges due to declining birth rates, the market is steady. Retailers need to find ways to evolve the meaning of value and convenience for parents, especially as they do more shopping online. Further, looking to existing shoppers to drive incremental sales will be important for maintaining ongoing engagement. Retailers need to consider parents’ and children’s style preferences, especially as kids play a big role in purchase decisions. Those that capture the attention of parents and their kids have a chance to encourage additional self-purchases from parents and retain children as loyal customers when they transition to independent shoppers.

Definition

This Report covers the market related to shopping for children’s clothing up to and including preteen clothes, and includes the following groups:

  • infant (<1 year)

  • toddler/preschool (1-5 years)

  • young boys and girls/preteen (6-11 years)

The principal types of clothing covered in this report include:

  • sleepwear

  • underwear

  • daywear

  • outerwear

Excluded from this Report are children’s footwear, accessories/jewelry and hats/gloves. Footwear was covered in Mintel’s Children’s Footwear – US, March 2017.

This Report builds on the analysis presented in Mintel’s Children’s Clothing – US, February 2017 and October 2015 and Children’s Clothes Shopping – US, November 2013.

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