This report will help you to uncover opportunities and understand the key issues affecting your market. How? By giving you instant access to analysis and critical recommendations. It will also challenge routine thinking by providing fresh, new perspectives that energizes your thought processes.
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Items Purchased
Method of Acquiring
Retailers Shopped
Shopping Process
Shopping Attitudes and Behaviors
Character and Celebrity Influence
Children’s Influence and Involvement
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
Appendix – Consumer
26th October 2017
“Target offers a good example of a mass company learning how to tailor merchandise to meet very specific needs of its customers. Customization is a common trend in retail but this takes it to another level.” 
29th June 2017
“Tactics to build loyalty become increasingly critical for survival in a competitive market, and especially in today’s world where parents don’t think twice about shopping online. Retailers should be focused on how to build this loyalty. One way is through amplifying rewards programs as one fifth of parents say they ...
|
