Table of Contents
Introduction & Abbreviations
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- INTRODUCTION
- OTHER RELEVANT REPORTS
- DEFINITION
- ABBREVIATIONS & TERMS
- Abbreviations
- Terms
Executive Summary
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- INFLUENCES ON THE MARKET
- A GROWING MARKET
- GAS GRILLS DOMINATE
- A HIGHLY FRAGMENTED MARKET
- GETTING A BOOST FROM OUTSIDE SOURCES
- SPECIALTY STORES ABOUND
- GRILLING IS POPULAR, BUT CONSUMERS WARY
- THE FUTURE
- FORECAST OF OUTDOOR BARBECUE
Market Drivers
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- ECONOMIC INFLUENCES
- HOUSING SALES
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- Figure 1 Sales of new and existing homes, 1992-2002
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- Figure 2 Number of U.S. households, 1996-2002
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- Figure 3 Number of households purchasing outdoor living products, 1998-2002
- Grilling plays into the ‘entertain at home’ concept, as grilling has become a concept almost synonymous with summer entertaining. Memorial Day weekend is generally considered to be the kick-off to the barbecuing season, often the first time that many
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- Figure 4 U.S. population, by age, 1998 and 2003
Market Size & Trends
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- Figure 5 Sales of outdoor barbecues at current and constant prices, 1998-2003
- Graph 1 Sales of outdoor barbecues at current and constant prices, 1998-2003 HPBA/Mintel
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Market Segmentation
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- OVERVIEW
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- Figure 6 Sales of outdoor barbecue, by segment, 2001 and 2003
- Graph 2 Sales of outdoor barbecue, by segment, 2003 HPBA/Mintel
- GAS GRILLS
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- Figure 7 Sales of gas grills, 1998-2003
- CHARCOAL GRILLS
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- Figure 8 Sales of charcoal grills, 1998-2003
- ELECTRIC GRILLS
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- Figure 9 Sales of electric grills, 1998-2003
- BARBECUE ACCESSORIES
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- Figure 10 Sales of barbecue accessories, 1998-2003
Supply Structure
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- COMPANIES AND BRANDS OVERVIEW
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- Figure 11 Manufacturer sales of outdoor barbecues, 2000 and 2002*
- COMPANIES AND BRANDS
- W.C. Bradley (Char-Broil)
- Weber-Stephen Products Corporation
- Ducane
- Coleman (subsidiary of Sunbeam, now known as American Household)
- The Big Green Egg
- SPECIALTY GRILL MANUFACTURERS
- Portable Grills
- Tailgating Grills
- HIGH END GRILLS
- Viking Range Corporation
- Lynx Professional Kitchen Products
Advertising & Promotion
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- INTRODUCTION
- BRADLEY (CHAR-BROIL)
- DUCANE
- COLEMAN
- WEBER-STEPHEN
Retail Distribution
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- INTRODUCTION
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- Figure 12 Where outdoor barbecues are purchased, 2003Base: 499 respondents aged 18 and older who own a grill
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- Figure 13 Average amount spent on grill, by location of purchase, 2003Base: 499 respondents aged 18 and older who own a grill
- HOME IMPROVEMENT/HARDWARE STORES
- Home Improvement Stores Operating Data
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- Figure 14 Top home improvement centers’ operating statistics, latest financial year-end
- Figure 15 Percentage change from latest financial year-end versus year prior
- SEARS
- SPECIALTY STORES
- Barbeques Galore
- MASS MERCHANDISERS
- Mass Merchandiser Operating Data
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- Figure 16 Top mass merchandisers’ operating statistics, latest financial year-end
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- Figure 17 Percentage change from latest financial year-end versus year prior
The Consumer
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- INTRODUCTION
- GRILL OWNERSHIP AND TYPE OF GRILL OWNED
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- Figure 18 Grill ownership and type, September 2003Base: 1,003 adults aged 18 and older
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- Figure 19 Grill ownership and type, by gender, September 2003“Do you own a grill, and if so, what type?”Base: 1,003 adults aged 18 and older
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- Figure 20 Grill ownership and type, by age, September 2003“Do you own a grill, and if so, what type?”Base: 1,003 adults aged 18 and older
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- Figure 21 Grill ownership and type, by household income, September 2003“Do you own a grill, and if so, what type?”Base: 1,003 adults aged 18 and older
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- Figure 22 Grill ownership and type, by race/ethnicity, September 2003“Do you own a grill, and if so, what type?”Base: 1,003 adults aged 18 and older
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- Figure 23 Grill ownership and type, by marital status, September 2003“Do you own a grill, and if so, what type?”Base: 1,003 adults aged 18 and older
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- Figure 24 Grill ownership and type, by presence of children, September 2003“Do you own a grill, and if so, what type?”Base: 1,003 adults aged 18 and older
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- Figure 25 Grill ownership and type, by region, September 2003“Do you own a grill, and if so, what type?”Base: 1,003 adults aged 18 and older
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- Figure 26 Grill ownership and type, by urban status, September 2003“Do you own a grill, and if so, what type?”Base: 1,003 adults aged 18 and older
- FREQUENCY OF OUTDOOR GRILLING
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- Figure 27 Frequency of outdoor grilling, September 2003Base: 744 adults aged 18 and older who own a grill
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- Figure 28 Frequency of outdoor grilling, by age, September 2003“How often do you barbecue?”Base: 744 adults aged 18 and older who own a grill
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- Figure 29 Frequency of outdoor grilling, by household income, September 2003“How often do you barbecue?”Base: 744 adults aged 18 and older who own a grill
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- Figure 30 Frequency of outdoor grilling, by marital status, September 2003“How often do you barbecue?”Base: 744 adults aged 18 and older who own a grill
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- Figure 31 Frequency of outdoor grilling, by presence of children, September 2003“How often do you barbecue?”Base: 744 adults aged 18 and older who own a grill
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- Figure 32 Frequency of outdoor grilling, by region, November 2000 “How often do you barbecue?”Base: 744 adults aged 18 and older who own a grill
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- Figure 33 Frequency of outdoor grilling, by urban status, September 2003“How often do you barbecue?”Base: 744 adults aged 18 and older who own a grill
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- Figure 34 Frequency of outdoor grilling, by type of grill owned, September 2003“How often do you barbecue?”Base: 744 adults aged 18 and older who own a grill
- ATTITUDES TOWARDS GRILLING
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- Figure 35 Attitudes towards outdoor grilling, September 2003Base: 724 adults aged 18 and older who barbecue
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- Figure 36 Attitudes towards outdoor grilling, by gender, September 2003Base: 724 adults aged 18 and older who barbecue
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- Figure 37 Attitudes towards outdoor grilling, by age, September 2003Base: 724 adults aged 18 and older who barbecue
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- Figure 38 Attitudes towards outdoor grilling, by household income, September 2003Base: 724 adults aged 18 and older who barbecue
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- Figure 39 Attitudes towards outdoor grilling, by marital status, September 2003Base: 724 adults aged 18 and older who barbecue
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- Figure 40 Attitudes towards outdoor grilling, by presence of children, September 2003Base: 724 adults aged 18 and older who barbecue
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- Figure 41 Attitudes towards outdoor grilling, by region, September 2003 Base: 724 adults aged 18 and older who barbecue
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- Figure 42 Attitudes towards outdoor grilling, by urban status, September 2003Base: 724 adults aged 18 and older who barbecue
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- Figure 43 Attitudes towards outdoor grilling, by type of grill owned, September 2003Base: 724 adults aged 18 and older who barbecue
- ATTITUDES TOWARDS OUTDOOR GRILLING AND SAFETY CONCERNS
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- Figure 44 Attitudes towards outdoor grilling and safety concerns, September 2003Base: 1,003 adults aged 18 and older
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- Figure 45 Attitudes towards outdoor grilling and safety concerns, by gender, September 2003Base: 1,003 adults aged 18 and older
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- Figure 46 Attitudes towards outdoor grilling and safety concerns, by age, September 2003Base: 1,003 adults aged 18 and older
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- Figure 47 Attitudes towards outdoor grilling and safety concerns, by household income, September 2003Base: 1,003 adults aged 18 and older
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- Figure 48 Attitudes towards outdoor grilling and safety concerns, by race/ethnicity, September 2003Base: 1,003 adults aged 18 and older
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- Figure 49 Attitudes towards outdoor grilling and safety concerns, by marital status, September 2003Base: 1,003 adults aged 18 and older
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- Figure 50 Attitudes towards outdoor grilling and safety concerns, by presence of children, September 2003Base: 1,003 adults aged 18 and older
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- Figure 51 Attitudes towards outdoor grilling and safety concerns, by region, September 2003Base: 1,003 adults aged 18 and older
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- Figure 52 Attitudes toward outdoor grilling and safety concerns, by type of grill owned, September 2003Base: 724 adults aged 18 and older who barbecue
- FORGETTING TO TURN THE GAS OFF
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- Figure 53 Incidence of forgetting to turn the gas off, by key demographic variables, September 2003Base: 488 adults aged 18 and older who own a gas grill
- SUMMARY
Future & Forecast
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- FUTURE TRENDS
- Safety Is a Concern For Some Consumers
- Home As Haven, Backyard As Retreat
- Baby Boomers Will Downsize
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- Figure 54 U.S. population, by age group, 1998-2008
- Sleeker Style And Fit With Decor
- Barbecuing—Not Just For Summer Anymore
- MARKET FORECAST
- Overview
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- Figure 55 Forecast of retail sales of outdoor barbecues, at current and constant prices, 2003-2008
- Graph 3 Forecast of retail sales of outdoor barbecues, at current and constant prices, 2003-2008Constant prices adjusted for inflation using the All Items CPI. Mintel
- Gas Grills
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- Figure 56 Forecast of retail sales of gas grills, at current and constant prices, 2003-2008
- Charcoal Grills
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- Figure 57 Forecast of retail sales of charcoal grills, at current and constant prices, 2003-2008
- Electric Grills
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- Figure 58 Forecast of retail sales of electric grills, at current and constant prices, 2003-2008
- Barbecue Accessories
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- Figure 59 Forecast of retail sales of barbecue accessories, at current and constant prices, 2003-2008
- Forecast Factors
APPENDIX: Trade Associations
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