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Outdoor Barbecue - US - November 2003

INTRODUCTION & ABBREVIATIONS
INTRODUCTION
OTHER RELEVANT REPORTS
DEFINITION
ABBREVIATIONS & TERMS
Abbreviations
Terms
EXECUTIVE SUMMARY
INFLUENCES ON THE MARKET
A GROWING MARKET
GAS GRILLS DOMINATE
A HIGHLY FRAGMENTED MARKET
GETTING A BOOST FROM OUTSIDE SOURCES
SPECIALTY STORES ABOUND
GRILLING IS POPULAR, BUT CONSUMERS WARY
THE FUTURE
FORECAST OF OUTDOOR BARBECUE
MARKET DRIVERS
ECONOMIC INFLUENCES
HOUSING SALES
Figure 1 Sales of new and existing homes, 1992-2002
Figure 2 Number of U.S. households, 1996-2002
Figure 3 Number of households purchasing outdoor living products, 1998-2002
Grilling plays into the ‘entertain at home’ concept, as grilling has become a concept almost synonymous with summer entertaining. Memorial Day weekend is generally considered to be the kick-off to the barbecuing season, often the first time that many
Figure 4 U.S. population, by age, 1998 and 2003
MARKET SIZE & TRENDS
Figure 5 Sales of outdoor barbecues at current and constant prices, 1998-2003
Graph 1 Sales of outdoor barbecues at current and constant prices, 1998-2003			HPBA/Mintel
MARKET SEGMENTATION
OVERVIEW
Figure 6 Sales of outdoor barbecue, by segment, 2001 and 2003
Graph 2 Sales of outdoor barbecue, by segment, 2003			HPBA/Mintel
GAS GRILLS
Figure 7 Sales of gas grills, 1998-2003
CHARCOAL GRILLS
Figure 8 Sales of charcoal grills, 1998-2003
ELECTRIC GRILLS
Figure 9 Sales of electric grills, 1998-2003
BARBECUE ACCESSORIES
Figure 10 Sales of barbecue accessories, 1998-2003
SUPPLY STRUCTURE
COMPANIES AND BRANDS OVERVIEW
Figure 11 Manufacturer sales of outdoor barbecues, 2000 and 2002*
COMPANIES AND BRANDS
W.C. Bradley (Char-Broil)
Weber-Stephen Products Corporation
Ducane
Coleman (subsidiary of Sunbeam, now known as American Household)
The Big Green Egg
SPECIALTY GRILL MANUFACTURERS
Portable Grills
Tailgating Grills
HIGH END GRILLS
Viking Range Corporation
Lynx Professional Kitchen Products
ADVERTISING & PROMOTION
INTRODUCTION
BRADLEY (CHAR-BROIL)
DUCANE
COLEMAN
WEBER-STEPHEN
RETAIL DISTRIBUTION
INTRODUCTION
Figure 12 Where outdoor barbecues are purchased, 2003Base: 499 respondents aged 18 and older who own a grill
Figure 13 Average amount spent on grill, by location of purchase, 2003Base: 499 respondents aged 18 and older who own a grill
HOME IMPROVEMENT/HARDWARE STORES
Home Improvement Stores Operating Data
Figure 14  Top home improvement centers’ operating statistics, latest financial year-end
Figure 15  Percentage change from latest financial year-end versus year prior
SEARS
SPECIALTY STORES
Barbeques Galore
MASS MERCHANDISERS
Mass Merchandiser Operating Data
Figure 16  Top mass merchandisers’ operating statistics, latest financial year-end
Figure 17  Percentage change from latest financial year-end versus year prior
THE CONSUMER
INTRODUCTION
GRILL OWNERSHIP AND TYPE OF GRILL OWNED
Figure 18 Grill ownership and type, September 2003Base: 1,003 adults aged 18 and older
Figure 19 Grill ownership and type, by gender, September 2003“Do you own a grill, and if so, what type?”Base: 1,003 adults aged 18 and older
Figure 20 Grill ownership and type, by age, September 2003“Do you own a grill, and if so, what type?”Base: 1,003 adults aged 18 and older
Figure 21 Grill ownership and type, by household income, September 2003“Do you own a grill, and if so, what type?”Base: 1,003 adults aged 18 and older
Figure 22 Grill ownership and type, by race/ethnicity, September 2003“Do you own a grill, and if so, what type?”Base: 1,003 adults aged 18 and older
Figure 23 Grill ownership and type, by marital status, September 2003“Do you own a grill, and if so, what type?”Base: 1,003 adults aged 18 and older
Figure 24 Grill ownership and type, by presence of children, September 2003“Do you own a grill, and if so, what type?”Base: 1,003 adults aged 18 and older
Figure 25 Grill ownership and type, by region, September 2003“Do you own a grill, and if so, what type?”Base: 1,003 adults aged 18 and older
Figure 26 Grill ownership and type, by urban status, September 2003“Do you own a grill, and if so, what type?”Base: 1,003 adults aged 18 and older
FREQUENCY OF OUTDOOR GRILLING
Figure 27 Frequency of outdoor grilling, September 2003Base: 744 adults aged 18 and older who own a grill
Figure 28 Frequency of outdoor grilling, by age, September 2003“How often do you barbecue?”Base: 744 adults aged 18 and older who own a grill
Figure 29 Frequency of outdoor grilling, by household income, September 2003“How often do you barbecue?”Base: 744 adults aged 18 and older who own a grill
Figure 30 Frequency of outdoor grilling, by marital status, September 2003“How often do you barbecue?”Base: 744 adults aged 18 and older who own a grill
Figure 31 Frequency of outdoor grilling, by presence of children, September 2003“How often do you barbecue?”Base: 744 adults aged 18 and older who own a grill
Figure 32 Frequency of outdoor grilling, by region, November 2000 “How often do you barbecue?”Base: 744 adults aged 18 and older who own a grill
Figure 33 Frequency of outdoor grilling, by urban status, September 2003“How often do you barbecue?”Base: 744 adults aged 18 and older who own a grill
Figure 34 Frequency of outdoor grilling, by type of grill owned, September 2003“How often do you barbecue?”Base: 744 adults aged 18 and older who own a grill
ATTITUDES TOWARDS GRILLING
Figure 35 Attitudes towards outdoor grilling, September 2003Base: 724 adults aged 18 and older who barbecue
Figure 36 Attitudes towards outdoor grilling, by gender, September 2003Base: 724 adults aged 18 and older who barbecue
Figure 37 Attitudes towards outdoor grilling, by age, September 2003Base: 724 adults aged 18 and older who barbecue
Figure 38 Attitudes towards outdoor grilling, by household income, September 2003Base: 724 adults aged 18 and older who barbecue
Figure 39 Attitudes towards outdoor grilling, by marital status, September 2003Base: 724 adults aged 18 and older who barbecue
Figure 40 Attitudes towards outdoor grilling, by presence of children, September 2003Base: 724 adults aged 18 and older who barbecue
Figure 41 Attitudes towards outdoor grilling, by region, September 2003 Base: 724 adults aged 18 and older who barbecue
Figure 42 Attitudes towards outdoor grilling, by urban status, September 2003Base: 724 adults aged 18 and older who barbecue
Figure 43 Attitudes towards outdoor grilling, by type of grill owned, September 2003Base: 724 adults aged 18 and older who barbecue
ATTITUDES TOWARDS OUTDOOR GRILLING AND SAFETY CONCERNS
Figure 44 Attitudes towards outdoor grilling and safety concerns, September 2003Base: 1,003 adults aged 18 and older
Figure 45 Attitudes towards outdoor grilling and safety concerns, by gender, September 2003Base: 1,003 adults aged 18 and older
Figure 46 Attitudes towards outdoor grilling and safety concerns, by age, September 2003Base: 1,003 adults aged 18 and older
Figure 47 Attitudes towards outdoor grilling and safety concerns, by household income, September 2003Base: 1,003 adults aged 18 and older
Figure 48 Attitudes towards outdoor grilling and safety concerns, by race/ethnicity, September 2003Base: 1,003 adults aged 18 and older
Figure 49 Attitudes towards outdoor grilling and safety concerns, by marital status, September 2003Base: 1,003 adults aged 18 and older
Figure 50 Attitudes towards outdoor grilling and safety concerns, by presence of children, September 2003Base: 1,003 adults aged 18 and older
Figure 51 Attitudes towards outdoor grilling and safety concerns, by region, September 2003Base: 1,003 adults aged 18 and older
Figure 52 Attitudes toward outdoor grilling and safety concerns, by type of grill owned, September 2003Base: 724 adults aged 18 and older who barbecue
FORGETTING TO TURN THE GAS OFF
Figure 53 Incidence of forgetting to turn the gas off, by key demographic variables, September 2003Base: 488 adults aged 18 and older who own a gas grill
SUMMARY
FUTURE & FORECAST
FUTURE TRENDS
Safety Is a Concern For Some Consumers
Home As Haven, Backyard As Retreat
Baby Boomers Will Downsize
Figure 54 U.S. population, by age group, 1998-2008
Sleeker Style And Fit With Decor
Barbecuing—Not Just For Summer Anymore
MARKET FORECAST
Overview
Figure 55 Forecast of retail sales of outdoor barbecues, at current and constant prices, 2003-2008
Graph 3 Forecast of retail sales of outdoor barbecues, at current and constant prices, 2003-2008Constant prices adjusted for inflation using the All Items CPI.			Mintel
Gas Grills
Figure 56 Forecast of retail sales of gas grills, at current and constant prices, 2003-2008
Charcoal Grills
Figure 57 Forecast of retail sales of charcoal grills, at current and constant prices, 2003-2008
Electric Grills
Figure 58 Forecast of retail sales of electric grills, at current and constant prices, 2003-2008
Barbecue Accessories
Figure 59 Forecast of retail sales of barbecue accessories, at current and constant prices, 2003-2008
Forecast Factors
APPENDIX: TRADE ASSOCIATIONS

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