Table of Contents
Overview
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- What you need to know
- Areas covered in this report
Executive Summary
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- The market
- Spending and inflation
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- Figure 1: Italy: Annual % change in total household expenditure and expenditure on personal care goods and services, 2011-16
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- Figure 2: Italy: Consumer price inflation on personal care products and services, annual % change, Jun 2015-Nov 16
- Channels of distribution
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- Figure 3: Italy: Channels of distribution for personal care products, 2015
- Sector size and forecast
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- Figure 4: Italy: Annual % change in all retail sales (excl. fuel) and beauty specialists’ retail sales, 2011-16
- Leading players
- Leading retailers strengthen position
- Specialists growing share of personal care spending
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- Figure 5: Italy: Estimated leading beauty specialists’ shares of consumer spending on personal care goods, 2016
- Online remains small but is growing
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- Figure 6: Italy: Any online purchases made in the last 12 months, by country, 2007-16
- The consumer
- Who shops for beauty products
- Where they shop
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- Figure 7: Italy: Where they shop for beauty products, November 2016
- In-store remains more popular than online
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- Figure 8: Italy: Where they shop for beauty products, in-store or online, November 2016
- Attitudes to shopping for beauty products
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- Figure 9: Italy: Attitudes to shopping for beauty products, November 2016
- What we think
Issues and Insights
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- Using online to engage beauty consumers and drive sales
- The facts
- The implications
- Growing demand for natural and environmentally-friendly beauty products
- The facts
- The implications
The Market – What You Need to Know
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- Consumer spending on personal care remains weak
- Colour cosmetics set to become the biggest segment
- Pharmacies steal greater share of consumer spending
- Retail sales continue to rise, up 2.8% in 2015
Spending and Inflation
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- General economy
- Consumer spending
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- Figure 10: Italy: Consumer spending on personal care goods and services (incl. VAT), 2011-16
- Inflation
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- Figure 11: France: Consumer prices of personal care goods and services, Annual % change, 2011-15
- Figure 12: Italy: Consumer price inflation on personal care products and services, annual % change, Jun 2015-Nov 16
- Figure 13: Italy: Breakdown of consumer price inflation on personal care products and services, annual % change, Jun 2015-Nov 16
Product Market Breakdown
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- Figure 14: Italy: Main beauty markets, spending (inc VAT), 2011-16
- Figure 15: Italy: Main beauty markets, spending (inc VAT), Forecasts, 2016-20
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Channels of Distribution
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- Pharmacies grow in strength
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- Figure 16: Italy: Estimated channels of distribution for personal care products, 2013-15
- Grocers continue to dominate
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- Figure 17: Italy: Estimated channels of distribution for personal care products, 2015
- Department stores losing share
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- Figure 18: Italy: Where they shop for beauty products, November 2014/2016
Sector Size and Forecast
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- Specialists’ retail sales rise 2.8% in 2015
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- Figure 19: Italy: Health & beauty retailers sales (excl VAT), 2011-16
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- Figure 20: Italy: Health & beauty retailers sales, Forecasts, excl VAT, 2016-21
Leading Players – What You Need to Know
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- Acqua & Sapone’s maintains market leading position
- Tigotá further establishes position in the market
- Specialists enjoy market share gains
- Online retailing remains underdeveloped
Leading Players
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- Acqua & Sapone continues to dominate
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- Figure 21: Italy: Leading beauty specialists, Estimated sales, 2013-16
- Wycon rapidly expanding store network
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- Figure 22: Italy: Leading beauty specialists, Estimated outlet numbers, 2013-16
- Sales per outlet
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- Figure 23: Italy: Leading beauty specialists, Sales per outlet, 2013-16
Market Shares
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- Consolidation in the specialist beauty market
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- Figure 24: Italy: Estimated leading beauty specialists’ shares of consumer spending on personal care goods, 2016
- Figure 25: Italy: Leading beauty specialists’ estimated share of consumer spending on personal care goods, 2013-16
Online
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- Internet usage
- Shopping online
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- Figure 26: Italy: Any online purchases made in the last 12 months, by country, 2007-16
- Figure 27: Italy: Any online purchases made in the last three months, by sector, 2007-16
- Beauty shopping: In-store vs online
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- Figure 28: Italy: Where they shop for beauty products, in-store or online, November 2016
- Leading online players
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- Figure 29: Italy: Beauty retailers: Transactional websites, January 2016
- Social media
- Beauty and personal care social media activities
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- Figure 30: Italy: Beauty and personal care social media activities, 2015
- Interest in future beauty content on social media
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- Figure 31: Italy: Interest in future beauty content on social media, 2015
The Consumer – What you need to know
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- Women drive beauty purchasing
- Specialist beauty stores attract the most shoppers
- In-store remains more popular than online
- Consumers want personal product recommendations
Where They Shop for Beauty Products
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- Women remain the biggest purchasers
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- Figure 32: Italy: Who shops for beauty products, by age and gender, November 2016
- Consumers favour specialist retailers
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- Figure 33: Italy: Where they shop for beauty products, November 2016
- Young shoppers show less retailer loyalty
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- Figure 34: Italy: Repertoire of in-store retailers used, by age, November 2016
- Department stores attract affluent consumers
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- Figure 35: Italy: Profile of those who bought either in-store or online, by type of retailer used, November 2016
- Young people drive online beauty purchasing
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- Figure 36: Italy: Where they shop for beauty products, in-store vs online, by age, November 2016
- Grocers failing to attract online shoppers
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- Figure 37: Italy: Where they shop for beauty products, in-store and online, November 2016
- Purchasing behaviour
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- Figure 38: Italy: Women’s purchasing behaviours for facial skincare products, 2016
Attitudes to Shopping for Beauty Products
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- Consumers still prefer to browse and test in-store
- Demand for personalised recommendations is high
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- Figure 39: Italy: Attitudes to shopping for beauty products, November 2016
- Young shoppers want in-store beauty services
- Older Millennials want to customise their beauty products
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- Figure 40: Italy: Selected attitudes to shopping for beauty products, by age, November 2016
- Mature consumers prefer natural products
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- Figure 41: Italy: Consumer who look for beauty products that are made with natural ingredients, by age, November 2016
- Attitudes by where they shop
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- Figure 42: Italy: Attitudes to shopping for beauty products by where they shop, November 2016
What They Bought
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- Mass market brands dominate
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- Figure 43: Italy: Make-up brands bought by women in the last 12 months, by age, 2016
- Big demand for fragrance wipes
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- Figure 44: Italy: Interest in trying fragrance tools or concepts if available, 2016
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
Acqua & Sapone
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- What we think
- Product assortment and widespread distribution
- dm-drogerie markt’s planned Italy launch will boost competition
- Online site rich in content, but missing out on online sales
- Company background
- Company performance
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- Figure 45: Acqua & Sapone: Estimated group sales performance, 2012-16
- Figure 46: Acqua & Sapone: Estimated outlet data, 2012-16
- Retail offering
A. S. Watson (Europe)
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- What we think
- Solid performance
- Service
- New outlets
- Marionnaud
- Company background
- Marionnaud
- Company performance
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- Figure 47: A. S. Watson (Europe): Group financial performance, 2011-15
- Figure 48: A. S. Watson (Europe): Outlet data, 2011-15
- Retail offering
- Continental Europe
- UK
The Body Shop
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- What we think
- Enrich Not Exploit
- Skincare products driving sales
- Maximising mobile opportunities
- New UK store concept offering an enhanced beauty shopping experience
- Company background
- Company performance
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- Figure 49: The Body Shop: Retail and consolidated sales, 2011-15
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- Figure 50: The Body Shop: Estimated UK sales performance, 2011-15
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- Figure 51: The Body Shop: Estimated outlet data, 2011-15
- Retail offering
Douglas Group
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- What we think
- Perfumes and fragrances market under pressure
- E-commerce growth
- Private label expansion
- Exclusive brands on the rise
- New store formats
- Growth through acquisitions and store openings
- Professional beauty potential
- Company background
- Company performance
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- Figure 52: Douglas Group: Group financial performance, 2011/12-2015/16
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- Figure 53: Douglas Group: Outlet data, 2011/12-2015/16
- Retail offering
Kiko Milano
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- What we think
- An authentic sensory in-store beauty shopping experience
- Professional make-up artists’ recommendations bolster quality credentials
- New smart technology-led store aimed at Millennials
- Company background
- Company performance
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- Figure 54: Kiko Milano: Group sales performance, 2011-16
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- Figure 55: Kiko Milano: Estimated outlet data, 2011-16
- Retail offering
Lush Retail
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- What we think
- Distinctive USP that resonates with the 50% of consumers looking for natural beauty products
- Transparency and authenticity
- Enhanced store experience
- Targeting fresh growth opportunities
- Building a global open-source platform to connect its growing online community
- Company background
- Company performance
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- Figure 56: Lush Retail Ltd: Group financial performance, 2010/11-2014/15
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- Figure 57: Lush Retail Ltd: Outlet data, 2010/11-2014/15
- Retail offering
Sephora
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- What we think
- Revolutionising the beauty shopping experience…
- …store concepts
- …virtual and augmented reality
- …mobile
- Beauty-to-go
- A new way to shop Sephora
- New social media reward and mobile messaging e-gifting scheme
- Company background
- Company performance
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- Figure 58: LVMH: Selective Retailing sales and estimated Sephora retail sales, 2011-15
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- Figure 59: Sephora: Outlet data, 2011-15
- Retail offering
Yves Rocher
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- What we think
- Natural beauty
- Environmentally-friendly option
- New app bridging the online and offline experience
- New experienced-based retail concept rolled out across more stores
- Company background
- Company performance
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- Figure 60: Rocher Groupe: Estimated group sales performance, 2011-15
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- Figure 61: Rocher Groupe: Estimated outlet data, 2011-15
- Retail offering
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