Author: Mintel Group Ltd.
Last saved by: HTTP server

Beauty Retailing - Italy - January 2017

OVERVIEW
What you need to know
Areas covered in this report
EXECUTIVE SUMMARY
The market
Spending and inflation
Figure 1: Italy: Annual % change in total household expenditure and expenditure on personal care goods and services, 2011-16
Figure 2: Italy: Consumer price inflation on personal care products and services, annual % change, Jun 2015-Nov 16
Channels of distribution
Figure 3: Italy: Channels of distribution for personal care products, 2015
Sector size and forecast
Figure 4: Italy: Annual % change in all retail sales (excl. fuel) and beauty specialists’ retail sales, 2011-16
Leading players
Leading retailers strengthen position
Specialists growing share of personal care spending
Figure 5: Italy: Estimated leading beauty specialists’ shares of consumer spending on personal care goods, 2016
Online remains small but is growing
Figure 6: Italy: Any online purchases made in the last 12 months, by country, 2007-16
The consumer
Who shops for beauty products
Where they shop
Figure 7: Italy: Where they shop for beauty products, November 2016
In-store remains more popular than online
Figure 8: Italy: Where they shop for beauty products, in-store or online, November 2016
Attitudes to shopping for beauty products
Figure 9: Italy: Attitudes to shopping for beauty products, November 2016
What we think
ISSUES AND INSIGHTS
Using online to engage beauty consumers and drive sales
The facts
The implications
Growing demand for natural and environmentally-friendly beauty products
The facts
The implications
THE MARKET – WHAT YOU NEED TO KNOW
Consumer spending on personal care remains weak
Colour cosmetics set to become the biggest segment
Pharmacies steal greater share of consumer spending
Retail sales continue to rise, up 2.8% in 2015
SPENDING AND INFLATION
General economy
Consumer spending
Figure 10: Italy: Consumer spending on personal care goods and services (incl. VAT), 2011-16
Inflation
Figure 11: France: Consumer prices of personal care goods and services, Annual % change, 2011-15
Figure 12: Italy: Consumer price inflation on personal care products and services, annual % change, Jun 2015-Nov 16
Figure 13: Italy: Breakdown of consumer price inflation on personal care products and services, annual % change, Jun 2015-Nov 16
PRODUCT MARKET BREAKDOWN
Figure 14: Italy: Main beauty markets, spending (inc VAT), 2011-16
Figure 15: Italy: Main beauty markets, spending (inc VAT), Forecasts, 2016-20
CHANNELS OF DISTRIBUTION
Pharmacies grow in strength
Figure 16: Italy: Estimated channels of distribution for personal care products, 2013-15
Grocers continue to dominate
Figure 17: Italy: Estimated channels of distribution for personal care products, 2015
Department stores losing share
Figure 18: Italy: Where they shop for beauty products, November 2014/2016
SECTOR SIZE AND FORECAST
Specialists’ retail sales rise 2.8% in 2015
Figure 19: Italy: Health & beauty retailers sales (excl VAT), 2011-16
Figure 20: Italy: Health & beauty retailers sales, Forecasts, excl VAT, 2016-21
LEADING PLAYERS – WHAT YOU NEED TO KNOW
Acqua & Sapone’s maintains market leading position
Tigotá further establishes position in the market
Specialists enjoy market share gains
Online retailing remains underdeveloped
LEADING PLAYERS
Acqua & Sapone continues to dominate
Figure 21: Italy: Leading beauty specialists, Estimated sales, 2013-16
Wycon rapidly expanding store network
Figure 22: Italy: Leading beauty specialists, Estimated outlet numbers, 2013-16
Sales per outlet
Figure 23: Italy: Leading beauty specialists, Sales per outlet, 2013-16
MARKET SHARES
Consolidation in the specialist beauty market
Figure 24: Italy: Estimated leading beauty specialists’ shares of consumer spending on personal care goods, 2016
Figure 25: Italy: Leading beauty specialists’ estimated share of consumer spending on personal care goods, 2013-16
ONLINE
Internet usage
Shopping online
Figure 26: Italy: Any online purchases made in the last 12 months, by country, 2007-16
Figure 27: Italy: Any online purchases made in the last three months, by sector, 2007-16
Beauty shopping: In-store vs online
Figure 28: Italy: Where they shop for beauty products, in-store or online, November 2016
Leading online players
Figure 29: Italy: Beauty retailers: Transactional websites, January 2016
Social media
Beauty and personal care social media activities
Figure 30: Italy: Beauty and personal care social media activities, 2015
Interest in future beauty content on social media
Figure 31: Italy: Interest in future beauty content on social media, 2015
THE CONSUMER – WHAT YOU NEED TO KNOW
Women drive beauty purchasing
Specialist beauty stores attract the most shoppers
In-store remains more popular than online
Consumers want personal product recommendations
WHERE THEY SHOP FOR BEAUTY PRODUCTS
Women remain the biggest purchasers
Figure 32: Italy: Who shops for beauty products, by age and gender, November 2016
Consumers favour specialist retailers
Figure 33: Italy: Where they shop for beauty products, November 2016
Young shoppers show less retailer loyalty
Figure 34: Italy: Repertoire of in-store retailers used, by age, November 2016
Department stores attract affluent consumers
Figure 35: Italy: Profile of those who bought either in-store or online, by type of retailer used, November 2016
Young people drive online beauty purchasing
Figure 36: Italy: Where they shop for beauty products, in-store vs online, by age, November 2016
Grocers failing to attract online shoppers
Figure 37: Italy: Where they shop for beauty products, in-store and online, November 2016
Purchasing behaviour
Figure 38: Italy: Women’s purchasing behaviours for facial skincare products, 2016
ATTITUDES TO SHOPPING FOR BEAUTY PRODUCTS
Consumers still prefer to browse and test in-store
Demand for personalised recommendations is high
Figure 39: Italy: Attitudes to shopping for beauty products, November 2016
Young shoppers want in-store beauty services
Older Millennials want to customise their beauty products
Figure 40: Italy: Selected attitudes to shopping for beauty products, by age, November 2016
Mature consumers prefer natural products
Figure 41: Italy: Consumer who look for beauty products that are made with natural ingredients, by age, November 2016
Attitudes by where they shop
Figure 42: Italy: Attitudes to shopping for beauty products by where they shop, November 2016
WHAT THEY BOUGHT
Mass market brands dominate
Figure 43: Italy: Make-up brands bought by women in the last 12 months, by age, 2016
Big demand for fragrance wipes
Figure 44: Italy: Interest in trying fragrance tools or concepts if available, 2016
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Data sources
ACQUA & SAPONE
What we think
Product assortment and widespread distribution
dm-drogerie markt’s planned Italy launch will boost competition
Online site rich in content, but missing out on online sales
Company background
Company performance
Figure 45: Acqua & Sapone: Estimated group sales performance, 2012-16
Figure 46: Acqua & Sapone: Estimated outlet data, 2012-16
Retail offering
A. S. WATSON (EUROPE)
What we think
Solid performance
Service
New outlets
Marionnaud
Company background
Marionnaud
Company performance
Figure 47: A. S. Watson (Europe): Group financial performance, 2011-15
Figure 48: A. S. Watson (Europe): Outlet data, 2011-15
Retail offering
Continental Europe
UK
THE BODY SHOP
What we think
Enrich Not Exploit
Skincare products driving sales
Maximising mobile opportunities
New UK store concept offering an enhanced beauty shopping experience
Company background
Company performance
Figure 49: The Body Shop: Retail and consolidated sales, 2011-15
Figure 50: The Body Shop: Estimated UK sales performance, 2011-15
Figure 51: The Body Shop: Estimated outlet data, 2011-15
Retail offering
DOUGLAS GROUP
What we think
Perfumes and fragrances market under pressure
E-commerce growth
Private label expansion
Exclusive brands on the rise
New store formats
Growth through acquisitions and store openings
Professional beauty potential
Company background
Company performance
Figure 52: Douglas Group: Group financial performance, 2011/12-2015/16
Figure 53: Douglas Group: Outlet data, 2011/12-2015/16
Retail offering
KIKO MILANO
What we think
An authentic sensory in-store beauty shopping experience
Professional make-up artists’ recommendations bolster quality credentials
New smart technology-led store aimed at Millennials
Company background
Company performance
Figure 54: Kiko Milano: Group sales performance, 2011-16
Figure 55: Kiko Milano: Estimated outlet data, 2011-16
Retail offering
LUSH RETAIL
What we think
Distinctive USP that resonates with the 50% of consumers looking for natural beauty products
Transparency and authenticity
Enhanced store experience
Targeting fresh growth opportunities
Building a global open-source platform to connect its growing online community
Company background
Company performance
Figure 56: Lush Retail Ltd: Group financial performance, 2010/11-2014/15
Figure 57: Lush Retail Ltd: Outlet data, 2010/11-2014/15
Retail offering
SEPHORA
What we think
Revolutionising the beauty shopping experience…
…store concepts
…virtual and augmented reality
…mobile
Beauty-to-go
A new way to shop Sephora
New social media reward and mobile messaging e-gifting scheme
Company background
Company performance
Figure 58: LVMH: Selective Retailing sales and estimated Sephora retail sales, 2011-15
Figure 59: Sephora: Outlet data, 2011-15
Retail offering
YVES ROCHER
What we think
Natural beauty
Environmentally-friendly option
New app bridging the online and offline experience
New experienced-based retail concept rolled out across more stores
Company background
Company performance
Figure 60: Rocher Groupe: Estimated group sales performance, 2011-15
Figure 61: Rocher Groupe: Estimated outlet data, 2011-15
Retail offering

This report is supplied in accordance with Mintel's terms and conditions.  
© Mintel Group Ltd.