What you need to know
Sales of shaving and hair removal products remain stagnant due to the competitive nature of the category and a general price-driven approach among shoppers. Still, growth opportunities exist in the more than $4 billion category, including shaving products that promote skin health and professional-quality results. Focusing on engaged demographic groups, such as younger adults and Hispanics, could also generate results.
Definition
For the purposes of this report, Mintel has used the following definitions:
Disposable and cartridge (non-disposable) razors – men’s and women’s
Replacement blades and cartridges for cartridge (non-disposable) razors products/services
Shaving creams and gels
Depilatory creams/ lotions and waxing products designed for home use
Excluded from the market size, segment performance, and brand sections of this report are:
Electric shavers, personal trimmers, and grooming scissors
Aftershave, skin conditioners, and other products for post-shaving use
Professional/salon hair removal services
However, use of electric razors, trimmers, and skin treatment products, and professional services are covered in the consumer sections of this report.