Author: Mintel Group Ltd.
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Shaving and Hair Removal - US - October 2015
Overview
 
What you need to know 
Sales of shaving and hair removal products remain stagnant due to the competitive nature of the category and a general price-driven approach among shoppers. Still, growth opportunities exist in the more than $4 billion category, including shaving products that promote skin health and professional-quality results. Focusing on engaged demographic groups, such as younger adults and Hispanics, could also generate results. 

Definition 
For the purposes of this report, Mintel has used the following definitions: 

●	Disposable and cartridge (non-disposable) razors – men’s and women’s
●	Replacement blades and cartridges for cartridge (non-disposable) razors products/services 
●	Shaving creams and gels
●	Depilatory creams/ lotions and waxing products designed for home use

Excluded from the market size, segment performance, and brand sections of this report are:

●	Electric shavers, personal trimmers, and grooming scissors
●	Aftershave, skin conditioners, and other products for post-shaving use
●	Professional/salon hair removal services

However, use of electric razors, trimmers, and skin treatment products, and professional services are covered in the consumer sections of this report.

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