“Reports of the death of print, as Mark Twain might have said, have been greatly exaggerated. For those who predicted an inexorable decline of physical books, the past 18 months have necessitated a re-think. Far more than in other media sectors, book buyers and readers maintain an emotional connection with pre-digital formats.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Share and Segmentation
Market Background
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Book Buying Habits
Book Retailers Used
How Books Are Read
What Factors Are Important to Book Buyers?
Potential Ways of Engaging Book Buyers
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Launch Activity and Innovation – What You Need to Know
Launch Activity and Innovation
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix
21st March 2017
“Waterstones recently came under fire for opening several stores which appeared to be independent bookshops. However, rather than seeing this as an attempt to deceive shoppers, we think it is a positive move that the retailer is willing to experiment with new formats that fit in with their local surroundings ... 
31st August 2016
“Book retailing is going through a period of dramatic change. Whilst some hailed the growth of Amazon as the death of traditional bookstores, retailers are fighting back with innovation. In addition, the threat of e-books also appears to be lessening as consumers are once again seeking the pleasure of reading ...
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Price is key but experiential factors remain a core strength for bookshops
