“In order to solve the problem of men’s lower reading rates a cultural shift is necessary, with books specifically highlighted as a worthy pastime for young boys starting from primary school and continuing onwards into secondary education. This would need to be accomplished through idolised cultural icons or sporting heroes endorsing reading as a pastime, more fathers and male role models in the child’s life (including teachers) promoting ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size, Forecast and Channels
Market Share and Segmentation
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Book Formats Consumers Buy
The Consumer – How Consumers Read Books
The Consumer – Retailers Used to Buy Books
The Consumer – Attitudes towards Buying Books and e-Books
The Consumer – Attitudes towards Spending Money on e-Books
The Consumer – Reasons Consumers Have Not Bought Books
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – The Consumer – Book Formats Consumers Buy
Appendix - The Consumer – How Consumers Read Books
Appendix – The Consumer – Retailers Used to Buy Books
Appendix – The Consumer – Attitudes towards Buying Books and e-Books
Appendix – The Consumer – Attitudes towards Spending Money on e-books
Appendix – The Consumer – Reasons Consumers Have Not Bought Books
2nd July 2015
“Services, such as CityShelf and Bookindy, are raising awareness about the importance of supporting local bookstores as well as the fact that their products might offer good value for money.”
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Men read less than women
