Books and e-books - UK - September 2013
Books and e-books - UK - September 2013

"The UK consumer market for books and e-books is expected, for the first time in many years, to show an increase in value in 2013, as a result of the boost to sales which has been provided by the growth in sales of e-books. This growth has more than compensated for the decline in the value of print book sales, although print remains by some considerable margin the most popular ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues in the Market
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Market Size and Forecast
Segment Performance
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

What Kind of Books Do People Buy and Read?
Where Do People Buy Books?
Where Do People Read Books?
What Do Consumers Think About Books and e-books?
Which Factors Would Encourage In-store Instead of Online Purchase?
How Do People Discover New Books?
What Do People Think About Online Retailers?

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Size Forecast Scenarios
Appendix – What Kind of Books Do People Buy and Read?
Appendix – Where Do People Buy Books?
Appendix – Where Do People Read Books?
Appendix – What Do Consumers Think About Books and e-books?
Appendix – Which Factors Would Encourage In-store Instead of Online Purchase?
Appendix – How Do People Discover New Books?
Appendix – What Do People Think About Online Retailers?