"Consumers are increasingly turning to non-traditional venues for their red meats, with parents notably likely to purchase red meat online, and Hispanic consumers turning to mass merchandisers for red meat."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Consumption of Packaged Red Meat
Deterrents to Consuming Red Meat
Supermarkets Lead Sources for Red Meat
Natural/Free Claims Top Red Meat Attributes
Opinions of Packaged Red Meat
Descriptions of Red Meat Vary by Source
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Manufacturer Sales of Packaged Red Meat
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Data Sources and Abbreviations
Appendix: Market
Appendix: Consumer
31st October 2016
“Considering the fairly widespread interest in venison and other red meat options, both restaurants and brands could serve as a point of introduction for those consumers who express interest in such meats but who do not feel confident in preparing it.” 
31st August 2016
“A premium-priced cut of beef may not appeal to consumers who already regard red meat as too expensive. However, there could be the potential for the cut in the retail space after it has established a reputation in restaurants.”
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Sales of red meat strengthen
