“The red meat category is facing decreased interest from consumers in light of growing concerns over health and price. Yet the market still has opportunities to infuse some excitement into the category with premium positioning, new cuts of meat, value-added products, and new packaging.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance – Beef
Segment Performance – Pork
Segment Performance – Other Red Meats
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Consumption of Red Meat
Change in Consumption Habits
Reasons Consumers Are Eating Less Red Meat
Preferred Red Meat Attributes
Red Meat Purchase and Usage Behavior
Consumer Attitudes on Red Meat
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies and Brands
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Correspondence analysis
IRI/Builders – Key Household Purchase Measures
Appendix – Market Drivers
Appendix – Other Useful Consumer Tables
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations
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How can red meat overcome health issues?
