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INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
The $61 billion market for red meat has faced several obstacles to growth in the past three years, and the U.S. descent into recession will only exacerbate the challenges the market faces. Health concerns about red meat, numerous beef recalls, and the growing prominence of chicken as a preferred product have combined with shrinking household budgets to cause sales to stagnate.
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Beef
Segment Performance—Pork
Segment Performance—Other Meats
Retail Channels
Market Drivers
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Usage
Attitudes and Motivations
Race and Hispanic origin
Cluster Analysis
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels—Supercenters and Warehouse Clubs
Leading Companies
Brand Share—FDMx Sales Of Refrigerated And Frozen Packaged Meat
Brand Qualities
Innovation and Innovators
Advertising and Promotion
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: IRI/Builders Panel Data Definitions
Appendix: Other Useful Consumer Tables
Appendix: Lamb and Mutton Imports/Exports
Appendix: Trade Associations
Other
Retail Channels—Supermarkets and Specialty Food Stores
Retail Channels—Packaged Red Meat Only
How Meat is Prepared
Purchase and Consumption
IRI/Builders—Key Household Purchase Measures
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