Supermarkets and Hypermarkets - China - November 2015
Supermarkets and Hypermarkets - China - November 2015

“The supermarket and hypermarket sector is trending more towards smaller, community supermarkets at the same time that online grocery shopping is seeing rapid growth and strong consumer uptake. Retailers must significantly adjust their business models to adapt to these changes, and integrate both physical store and online channels better suited to quickly changing consumer shopping habits. These changes should be seen as an opportunity to enter new geographical markets, including ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market – What you need to know
Market Size and Forecast
Market Drivers
Market Segmentation

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – What you need to know
Mintropolitan Shoppers
Frequency of Shopping
Products Bought
Reasons for Shopping
Choice Factors
Shopping Preferences
Attitudes to Shopping

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Key Players – What you need to know
Market Share
Competitive Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix –Market Size and Forecast
Appendix – Methodology and Definitions