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Supermarkets and Hypermarkets - China - November 2015
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues and Insights

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Supermarkets and Hypermarkets - China - November 2015
Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market – What you need to know
Market Size and Forecast
Market Drivers
Market Segmentation

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Supermarkets and Hypermarkets - China - November 2015
Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – What you need to know
Mintropolitan Shoppers
Frequency of Shopping
Products Bought
Reasons for Shopping
Choice Factors
Shopping Preferences
Attitudes to Shopping

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Supermarkets and Hypermarkets - China - November 2015
Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Key Players – What you need to know
Market Share
Competitive Strategies

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Supermarkets and Hypermarkets - China - November 2015
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix –Market Size and Forecast
Appendix – Methodology and Definitions
Search

Definition

This report covers the retail sale of food and non-food products through supermarket and hypermarket outlets within the People’s Republic of China. These outlets are defined as:

  • Supermarkets: Modern chain grocery (food and non-food) retail outlets with sales areas of between 300m2 and 5,999m2.

  • Hypermarkets: Modern chain grocery (food and non-food) retail outlets with sales areas of 6,000m2 and above.

  • Warehouse stores: Modern chain grocery (food and non-food) retail outlets that require shoppers to become members and hold a membership card before they can use the store – usually, but not exclusively, for business owners.

  • Modern grocery: Includes all of the above plus convenience stores (included only as a comparison against the core market), which are defined as being modern chain grocery (food and non-food) retail outlets with sales areas of less than 300m2.

  • Online grocery: Online retail businesses that sell both food and non-food products.

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