“In trying to understand just how rapidly the modern grocery sector has grown in China, it has to be realised that all of the approximately 50,000 supermarkets and hypermarkets that now exist in China have appeared within a single generation, or less than 25 years. China is now the world’s second-largest economy, its domestic consumer economy is growing in importance within the overall economy, it is growing fast ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Competitive Environment: International, Local and Domestic Chains
The Future of The Market
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
Trolley Dash: The Race to Reach Chinese Consumers
Trading Up: Regional Income Growth Drives Strong Variation in Consumer Shopping Habits
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Format Adaptation: From Wet Markets to Hypermarkets
Big-box label: Branding and Positioning Grow in Importance
Project Creep: Non-retail Services Growing in Value
Groceries to Your Door: Online Supermarkets & Home Delivery
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How fast has the market grown, is it still growing fast and where is the growth heading now?
