"The frozen snacks market continues its relatively flat performance of recent years, as consumers find other snacking options increasingly palatable in terms of convenience, flavor, and nutrition, leaving frozen snacks relatively few new consumer bases to mine. Households with children remain the $4.5 billion category’s key audience, but growing the category will require healthier reformulations, novel formats, and flavor innovation."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Frozen Snack Performance Cools
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Frozen Snack Purchase
Frozen Snack Occasions
Frozen for Health
Warning Signs for Frozen Snacks
Hispanic Consumers Express Interest in Frozen Snacks
Increasing Interest in Frozen Snacks
Consumer Segmentation
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Leading Frozen Snack Brands Struggle
What’s Working?
Who’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Data Sources and Abbreviations
Appendix: Market
Appendix: Key Players
Appendix: Consumer
1st September 2015
“There has long been consumer movement toward more natural products with cleaner labels. Frozen snacks have a reputation of being highly processed and relatively unhealthy, suggesting the potential for frozen snacks with fewer ingredients to position themselves as natural as well as convenient.”
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Frozen snack sales plateau with competition from other snack options
