“Concerns about the nutritional value of frozen snacks will continue to be top of mind for consumers. Manufacturers will need to reformulate or expand their product offerings, ensuring these items meet consumer preferences for high-quality ingredients and convenient formats. More frequent snacking occasions will also impact product offerings, as well as the retail locations in which these products are sold.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Social Media
Frozen Snacks Purchased
Usage Occasions
Attributes Associated with Frozen Snacks
Important Factors When Buying Frozen Snacks
Attitudes Toward Frozen Snacks
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Frozen Appetizers, Snack Rolls, and Pretzels
Brand Share – Frozen Handheld Entrees
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations
30th December 2014
“While convenience and affordability are two main purchase drivers within the frozen snacks category, restaurant-quality items also are important to some consumers and can help them enjoy a restaurant experience at home.” 
29th August 2014
“Organic food manufacturer Annie’s Homegrown entered the frozen snacks category in August 2014, hoping to attract consumers to the category and offer healthier, high-quality options that consumers are willing to pay for.”
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What effect will more frequent snacking have?
