"Frozen snacks’ market size has remained remarkably consistent at just under the $5 billion mark for several years and is forecast to maintain that level for the foreseeable future. Whether that is stability or stagnation, the category continues to resonate with young consumers and families, but these consumers may well turn to more convenient items with healthful attributes among other snack options and leave frozen snack brands looking for an ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Frozen Snack Consumption
Frozen Handheld Sandwich Purchase
Occasions for Consumption
Attributes of Frozen Snacks
Purchase Factors for Frozen Snacks
Usage of Frozen Snacks
Opinions of Health and Frozen Snacks
Frozen Snack Quality
Deterrents to Purchasing Frozen Snacks
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Company and Brand Sales of Frozen Snacks
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
Appendix – Consumer
31st January 2018
“For the products to compete as a better-for-you option, the “processed” stigma may prove the greatest challenge to overcome, regardless of its other nutritional advantages.” 
30th August 2017
“A new range echoes the tried-and-true flavor options found the frozen snack case, but for this line, it is clear that healthy attributes will serve as its strongest points of differentiation from competitor products.”
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Sales remain at just under $5 billion
