Supermarkets and Hypermarkets - China - June 2013
Supermarkets and Hypermarkets - China - June 2013

“In order to remain competitive, supermarket and hypermarket chains are developing new store formats to suit differing local market needs, and are adapting their product and service offerings to differentiate themselves from their competitors.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market
Key Issues in the Market – Consumer Product Buying and Frequency Based on Outlet Format

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands
Key Issues in the Market – Product and Service Quality an Increasingly Important Differentiator
Key Issues in the Market – Foreign Chains Increasing in Market Significance
Key Issues in the Market – Online Supermarket Business Growing Quickly

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Frequency of Shopping at Supermarkets and Hypermarkets
Appendix – Types of Products Bought by Consumers from Supermarkets and Hypermarkets
Appendix – Factors Influencing Consumer Choice of Supermarkets and Hypermarkets to Shop at
Appendix – Consumer Attitudes Towards Shopping at Supermarkets and Hypermarkets
Appendix – Consumer Attitudes Towards Buying from Supermarkets and Hypermarkets