Table of Contents
Introduction
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- Definition
- Methodology
- Abbreviations
Executive Summary
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- The market
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- Figure 1: China – total retail sales through supermarkets and hypermarkets, 2007-17
- Companies and brands
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- Figure 2: Leading supermarket and hypermarket operators, by value market share and retail sales turnover, 2011 and 2012
- Figure 3: Leading supermarket and hypermarket operators, by volume market share and retail outlets, 2011 and 2012
- The consumer
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- Figure 4: Frequency of shopping at supermarkets and hypermarkets, April 2013
- Key Trends
- Consumer product buying based on outlet format
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- Figure 5: Types of products bought by consumers from supermarkets and hypermarkets, April 2013
- Product and service quality an increasingly important key differentiator
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- Figure 6: Factors influencing consumer choice of supermarket and hypermarkets to shop at, April 2013
- Foreign chains increasing in market significance
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- Figure 7: Percentage change in outlet numbers of leading supermarket and hypermarket chain companies, 2011 and 2012
- Online supermarket sector growing quickly
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- Figure 8: Types of products bought by consumers from online supermarkets/hypermarkets, April 2013
- What we think
The Market
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- Key points
- Market value growth strong but slowing
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- Figure 9: China – supermarkets’ and hypermarkets’ total retail sales, 2007-17
- Figure 10: China – large supermarkets’ and hypermarkets’ total retail sales, 2007-17
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- Figure 11: China – small and medium-sized supermarkets’ total retail sales, 2007-17
- Figure 12: China – food discounters’ total retail sales, 2007-17
- What is driving growth in the modern grocery sector in China?
- Rapid urbanisation
- The growing middle class
- Growing home and car ownership
- Supermarket and hypermarket chains continue to expand into lower tier cities
- Growing competition and the need for innovation
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- Figure 13: Supermarkets’ and hypermarkets’ retail market significance, 2007-12
- New formats and more products
- Increasing significance of private label
- A greater focus on service quality as a competitive differentiator
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- Figure 14: Ranking of service attributes of foreign and domestic retailers, April 2012
- The growth of online retail
Companies and Brands
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- Key points
- The leading companies by retail sales value
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- Figure 15: Leading supermarket and hypermarket operators, by value market share and retail sales, 2011 and 2012
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- Figure 16: Leading supermarket and hypermarket operators, by change in retail sales turnover, 2011 and 2012
- The leading companies by retail outlet numbers
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- Figure 17: Leading supermarket and hypermarket volume market share and retail outlets, 2011 and 2012
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- Figure 18: Leading supermarket and hypermarket operators’ retail outlet percentage change, 2011 and 2012
- RT-Mart International
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- Figure 19: RT-Mart International Ltd. financial performance, 2008-12
- China Resources Enterprise
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- Figure 20: China Resources Enterprise Ltd. financial results, 2008-12
- Lianhua Supermarket Holdings
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- Figure 21: Lianhua Supermarket Holdings, co., Ltd. financial performance, 2008-12
- Walmart China
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- Figure 22: Walmart Stores (China), Inc. financial performance, 2009-12
- Carrefour China
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- Figure 23: Carrefour (China), S.A. financial performance, 2008-12
The Consumer
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- Key points
- Frequency of shopping at supermarkets and hypermarkets
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- Figure 24: Frequency of shopping at supermarkets and hypermarkets, April 2013
- Types of products bought by consumers from supermarkets and hypermarkets
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- Figure 25: Types of products bought by consumers from supermarkets and hypermarkets, April 2013
- Factors influencing consumer choice of supermarket and hypermarkets
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- Figure 26: Factors influencing consumer choice of supermarket and hypermarkets to shop at, April 2013
- Consumer attitudes towards shopping at supermarkets and hypermarkets
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- Figure 27: Consumer attitudes towards shopping at supermarkets and hypermarkets, April 2013
- Consumer attitudes towards buying from supermarkets and hypermarkets
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- Figure 28: Consumer attitudes towards buying from supermarkets and hypermarkets, April 2013
- What it means
Key Issues in the Market – Consumer Product Buying and Frequency Based on Outlet Format
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- Key points
- Consumer shopping frequency different by channel
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- Figure 29: Frequency of shopping at supermarkets and hypermarkets, April 2013
- Consumers with children shop more frequently
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- Figure 30: Frequency of shopping at supermarkets and hypermarkets, by gender and age group, April 2013
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- Figure 31: Frequency of shopping at supermarkets and hypermarkets, by marital status and children in house, April 2013
- Consumer income level also affects shopping frequency
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- Figure 32: Frequency of shopping at supermarkets and hypermarkets, by monthly income group, April 2013
- Consumers’ grocery shopping differs by channel
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- Figure 33: Types of products bought by consumers from supermarkets and hypermarkets, April 2013
- Consumers’ supermarket and hypermarket sectoral grocery shopping by age and gender
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- Figure 34: Types of products bought by consumers from supermarkets, by gender and age group, April 2013
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- Figure 35: Types of products bought by consumers from hypermarkets, by gender and age group, April 2013
- Consumers’ supermarket and hypermarket sectoral grocery shopping by marital status and children in home
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- Figure 36: Types of products bought by consumers from supermarkets, by marital status and children in home, April 2013
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- Figure 37: Types of products bought by consumers from hypermarkets, by marital status and children in home, April 2013
- Differences in shopping by format and income group
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- Figure 38: Types of products bought by consumers from supermarkets and hypermarkets, by income group, April 2013
- Differences in shopping by format and city tier
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- Figure 39: Types of products bought by consumers from supermarkets and hypermarkets, by city tier, April 2013
- What it means
Key Issues in the Market – Product and Service Quality an Increasingly Important Differentiator
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- Key points
- Key product and service factors influencing choice of stores
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- Figure 40: Factors influencing consumer choice of supermarket and hypermarkets to shop at, April 2013
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- Figure 41: Factors influencing consumer choice of supermarket and hypermarkets to shop at, by gender and age group, April 2013
- Figure 42: Factors influencing consumer choice of supermarket and hypermarkets to shop at, by marital status and children in home, April 2013
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- Figure 43: Factors influencing consumer choice of supermarket and hypermarkets to shop at, by monthly income group, April 2013
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- Figure 44: Ranking of service attributes of foreign and domestic retailers, April 2012
- Key consumer shopping behaviours
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- Figure 45: Consumer attitudes towards shopping at supermarkets and hypermarkets, April 2013
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- Figure 46: Consumer attitudes towards shopping at supermarkets and hypermarkets, by monthly income group, April 2013
- Figure 47: Consumer attitudes towards shopping at supermarkets and hypermarkets, by marital status and children in home, April 2013
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- Figure 48: Consumer attitudes towards shopping at supermarkets and hypermarkets, by city tier, April 2013
- Key consumer shopping attitudes
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- Figure 49: Consumer attitudes towards buying from supermarkets and hypermarkets, April 2013
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- Figure 50: Consumer attitudes towards buying from supermarkets and hypermarkets, by gender and age group, April 2013
- Figure 51: Consumer attitudes towards buying from supermarkets and hypermarkets, by monthly household income group, April 2013
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- Figure 52: Consumer attitudes towards buying from supermarkets and hypermarkets, by marital status and children in home, April 2013
- What it means
Key Issues in the Market – Foreign Chains Increasing in Market Significance
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- Key points
- Leading supermarket and hypermarket chains continue to spread
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- Figure 53: Leading supermarket and hypermarket chains, by number of stores and store growth, 2011 and 2012
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- Figure 54: Leading foreign supermarket and hypermarket chain store numbers, by province, May 2012 and May 2013
- Figure 55: Leading domestic supermarket and hypermarket chain store numbers, by province, May 2012 and May 2013
- Shanghai supermarket and hypermarket outlet preferences by consumer group
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- Figure 56: Shanghai supermarket and hypermarket chains shopped at, by consumers in the last 6 months, by demographics, April 2013
- Beijing supermarket and hypermarket outlet preferences by consumer group
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- Figure 57: Beijing supermarket and hypermarket chains shopped at, by consumers in the last 6 months, by demographics, April 2013
- Guangzhou supermarket and hypermarket outlet preferences by consumer group
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- Figure 58: Guangzhou supermarket and hypermarket chains shopped at, by consumers in the last 6 months, by demographics, April 2013
- Chengdu supermarket and hypermarket outlet preferences by consumer group
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- Figure 59: Chengdu supermarket and hypermarket chains shopped at, by consumers in the last 6 months, by demographics, April 2013
- Chongqing supermarket and hypermarket outlet preferences by consumer group
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- Figure 60: Chongqing supermarket and hypermarket chains shopped at, by consumers in the last 6 months, by demographics, April 2013
- Jinan supermarket and hypermarket outlet preferences by consumer group
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- Figure 61: Jinan supermarket and hypermarket chains shopped at, by consumers in the last 6 months, by demographics, April 2013
- Nanjing supermarket and hypermarket outlet preferences by consumer group
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- Figure 62: Nanjing supermarket and hypermarket chains shopped at, by consumers in the last 6 months, by demographics, April 2013
- Dongguan supermarket and hypermarket outlet preferences by consumer group
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- Figure 63: Dongguan supermarket and hypermarket chains shopped at, by consumers in the last 6 months, by demographics, April 2013
- Jinhua supermarket and hypermarket outlet preferences by consumer group
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- Figure 64: Jinhua supermarket and hypermarket chains shopped at, by consumers in the last 6 months, by demographics, April 2013
- Jilin supermarket and hypermarket outlet preferences by consumer group
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- Figure 65: Jilin supermarket and hypermarket chains shopped at, by consumers in the last 6 months, by demographics, April 2013
- What it means
Key Issues in the Market – Online Supermarket Business Growing Quickly
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- Key points
- Growing online market rapidly changing the retail industry in China
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- Figure 66: Total China online retail market value and forecast, 2007-17
- Competition heating up between leading online retailers
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- Figure 67: China leading B2C online retail company market share, by value (%), 2010-12
- Consumers still cautious but growing in confidence
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- Figure 68: Online shopping habits, February 2013
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- Figure 69: Consumer attitudes towards online shopping, February 2013
- Rapid growth of online retailing has surprised even the retailers
- Online retail shifts quickly to mobile access
- Rising incomes and shopping convenience drive online supermarket and hypermarket growth
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- Figure 70: Frequency of shopping at online supermarkets and hypermarkets, April 2013
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- Figure 71: Frequency of shopping at online supermarkets and hypermarkets, by gender and age group, April 2013
- Figure 72: Frequency of shopping at online supermarkets and hypermarkets, by monthly income group, April 2013
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- Figure 73: Frequency of shopping at online supermarkets and hypermarkets, by marital status and children in home, April 2013
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- Figure 74: Frequency of shopping at online supermarkets and hypermarkets, by city tier, April 2013
- Consumers buying a growing variety of products from online supermarkets and hypermarkets
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- Figure 75: Types of products bought by consumers from online supermarkets/hypermarkets, April 2013
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- Figure 76: Delivery methods used when shopping online, February 2013
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- Figure 77: Types of products bought by consumers from online supermarkets/hypermarkets, by gender and age group, April 2013
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- Figure 78: Types of products bought by consumers from online supermarkets/hypermarkets, by marital status and children in home, April 2013
- Figure 79: Types of products bought by consumers from online supermarkets/hypermarkets, by monthly income group, April 2013
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- Figure 80: Types of products bought by consumers from online supermarkets/hypermarkets, by city, April 2013
- Figure 81: Types of products bought by consumers from online supermarkets/hypermarkets, by city tier, April 2013
- What it means
Appendix – Frequency of Shopping at Supermarkets and Hypermarkets
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- Figure 82: Frequency of shopping at supermarkets and hypermarkets, April 2013
- Figure 83: Frequency of shopping at in-store, by demographics, April 2013
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- Figure 84: Frequency of shopping at supermarkets in-store, by demographics, April 2013
- Figure 85: Frequency of shopping at hypermarkets in-store, by demographics, April 2013
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- Figure 86: Frequency of shopping online, by demographics, April 2013
- Figure 87: Frequency of shopping at supermarkets online, by demographics, April 2013
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- Figure 88: Frequency of shopping at hypermarkets online, by demographics, April 2013
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Appendix – Types of Products Bought by Consumers from Supermarkets and Hypermarkets
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- Figure 89: Types of products bought by consumers from supermarkets and hypermarkets, April 2013
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- Figure 90: Most popular types of products bought by consumers from supermarkets in-store, by demographics, April 2013
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- Figure 91: Next most popular types of products bought by consumers from supermarkets in-store, by demographics, April 2013
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- Figure 92: Most popular types of products bought by consumers from hypermarkets in-store, by demographics, April 2013
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- Figure 93: Next most popular types of products bought by consumers from hypermarkets in-store, by demographics, April 2013
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- Figure 94: Other types of products bought by consumers from hypermarkets in-store, by demographics, April 2013
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- Figure 95: Most popular types of products bought by consumers from online supermarkets/hypermarkets, by demographics, April 2013
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- Figure 96: Next most popular types of products bought by consumers from online supermarkets/hypermarkets, by demographics, April 2013
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- Figure 97: Other types of products bought by consumers from online supermarkets/hypermarkets, by demographics, April 2013
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Appendix – Factors Influencing Consumer Choice of Supermarkets and Hypermarkets to Shop at
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- Figure 98: Factors influencing consumer choice of supermarket and hypermarkets to shop at, April 2013
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- Figure 99: Most popular factors influencing consumer choice of supermarket and hypermarkets to shop at, by demographics, April 2013
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- Figure 100: Next most popular factors influencing consumer choice of supermarket and hypermarkets to shop at, by demographics, April 2013
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Appendix – Consumer Attitudes Towards Shopping at Supermarkets and Hypermarkets
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- Figure 101: Consumer attitudes towards shopping at supermarkets and hypermarkets, April 2013
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- Figure 102: Consumer attitudes towards shopping at supermarkets and hypermarkets, by most popular types of products bought by consumers from supermarkets in-store, April 2013
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- Figure 103: Consumer attitudes towards shopping at supermarkets and hypermarkets, by next most popular types of products bought by consumers from supermarkets in-store, April 2013
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- Figure 104: Consumer attitudes towards shopping at supermarkets and hypermarkets, by most popular types of products bought by consumers from hypermarkets in-store, April 2013
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- Figure 105: Consumer attitudes towards shopping at supermarkets and hypermarkets, by next most popular types of products bought by consumers from hypermarkets in-store, April 2013
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- Figure 106: Consumer attitudes towards shopping at supermarkets and hypermarkets, by other types of products bought by consumers from hypermarkets in-store, April 2013
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- Figure 107: Consumer attitudes towards shopping at supermarkets and hypermarkets, by most popular types of products bought by consumers from online supermarkets/hypermarkets, April 2013
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- Figure 108: Consumer attitudes towards shopping at supermarkets and hypermarkets, by next most popular types of products bought by consumers from online supermarkets/hypermarkets, April 2013
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- Figure 109: Consumer attitudes towards shopping at supermarkets and hypermarkets, by other types of products bought by consumers from online supermarkets/hypermarkets, April 2013
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- Figure 110: Most popular consumer attitudes towards shopping at supermarkets and hypermarkets, by demographics, April 2013
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- Figure 111: Next most popular consumer attitudes towards shopping at supermarkets and hypermarkets, by demographics, April 2013
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- Figure 112: Other consumer attitudes towards shopping at supermarkets and hypermarkets, by demographics, April 2013
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Appendix – Consumer Attitudes Towards Buying from Supermarkets and Hypermarkets
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- Figure 113: Consumer attitudes towards buying from supermarkets and hypermarkets, April 2013
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- Figure 114: Consumer attitudes towards buying from supermarkets and hypermarkets, by most popular consumer attitudes towards shopping at supermarkets and hypermarkets, April 2013
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- Figure 115: Consumer attitudes towards buying from supermarkets and hypermarkets, by next most popular consumer attitudes towards shopping at supermarkets and hypermarkets, April 2013
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- Figure 116: Consumer attitudes towards buying from supermarkets and hypermarkets, by other consumer attitudes towards shopping at supermarkets and hypermarkets, April 2013
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- Figure 117: Consumer attitudes towards buying from supermarkets and hypermarkets, by frequency of shopping in-store, April 2013
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- Figure 118: Consumer attitudes towards buying from supermarkets and hypermarkets, by frequency of shopping at supermarkets in-store, April 2013
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- Figure 119: Consumer attitudes towards buying from supermarkets and hypermarkets, by frequency of shopping at hypermarkets in-store, April 2013
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- Figure 120: Consumer attitudes towards buying from supermarkets and hypermarkets, by frequency of shopping at online, April 2013
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- Figure 121: Consumer attitudes towards buying from supermarkets and hypermarkets, by frequency of shopping at supermarkets online, April 2013
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- Figure 122: Consumer attitudes towards buying from supermarkets and hypermarkets, by frequency of shopping at hypermarkets online, April 2013
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- Figure 123: Consumer attitudes towards buying from supermarkets and hypermarkets, by demographics, April 2013
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