“As consumers take extra care in keeping their teeth in tip-top condition to avoid the financial sting of dental treatments, this is helping to support oral care sales. Marketing messages which focus on ‘prevention rather than cure’, encouraging consumers to invest in their oral health to minimise the chance of needing expensive remedial work, will help to boost oral care usage and sales further”.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses in the Market
Competitive Context
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Usage and Frequency
The Consumer – Oral Health Concerns
The Consumer – Brand Usage
The Consumer – Benefits Sought When Purchasing Toothpaste
The Consumer – Attitudes towards Oral Care Products
The Consumer – Teeth-whitening Treatments
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Brand Research
Appendix – The Consumer – Usage and Frequency
Appendix – The Consumer – Oral Health Concerns
Appendix – The Consumer – Brand Usage
Appendix – The Consumer – Benefits Sought When Purchasing Toothpaste
Appendix – The Consumer – Attitudes towards Oral Care Products
Appendix – The Consumer – Teeth-whitening Treatments
29th August 2012
A number of studies published in the first half of 2012 have identified links between poor dental hygiene and more serious illnesses such as endocarditis, bowel cancer and the cancer-causing Human Papilloma Virus. This is likely to inject new opportunities for innovation into the mature oral hygiene market.
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How is the recession impacting on sales of oral hygiene products?
