CONSUMER CHARTS
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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
The market for oral hygiene products has grown year on year since the turn of the decade with achieving an estimated value of £680m in 2005. Two sub-divisions, toothbrushes and toothpaste, dominate the market. As consumers increasingly realise the value of maintaining good oral hygiene and seek to attain whiter teeth (often to emulate the look of various celebrities) they are likely to spend more on standard products, such as ...
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Trends
Distribution
ConsumerConsumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer
The Consumer – Attitudes and Motivations
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Advertising and Promotion
Other
Introduction and Abbreviations
Premier Insight
The Supply Structure
New Product Development
Detailed Demographics
Attitudes and Motivations – Detailed Demographics
The Future
Forecast
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