The German facial skincare market has been driven by innovative product developments and growing consumer aspirations, which have together fuelled growth. Although there were signs of saturation and stagnation earlier this decade, the market is now picking up again, helped by these fresh innovations. One particular trend in the German market is the growth in anti-ageing products, both to reverse the signs of ageing in mature skins and to prevent early signs in younger women.

This report covers the market for facial skincare products primarily targeted at women. It includes sales through the mass market, the selective market (perfumeries and department stores) as well as direct sales. It excludes sales through travel retail and duty-free sales.

Written by local industry experts for industry professionals, this report provides the level of information you need to focus your marketing activity towards the most profitable sectors of the market. As it maps out the industry trends that shape the sector in the German market,, it also uses consumer research to identify key target groups whose custom you must capture. Mintel's research answers the crucial industry questions, offering you new analysis of market drivers, market size and trends, market segmentation, distribution, supply structures, NPD, consumers and market forecasts in each report.

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