'Sales of fragrances were valued at €1.2 billion in 2001, a rise of 7% since 1997. In real terms, excluding the effects of inflation, the market grew by just 1% over the period but has been slowly declining since 1999. By volume, the market is quite stagnant. There is simultaneously a move towards more upmarket products; and price erosion, which the switch by consumers towards upmarket products partly conceals.' - Mintel, Fragrances in Germany

Which sector is driving the overall market? How much of an impact are self-service druggists making as a distributioin channel? Which product launches have had the most success in a market over flowing with new product development?

Mintel's Fragrances in Germany has the answers you need.

Justify the development of your innovative new products and identify the correct regions in which to unleash them with our expert consumer research. To find out exactly what we asked consumers, which leading manufactures we analysed and the major distributors we investigated, please take a moment to study the contents pages of this report.

Other Mintel reports of relevance include:

- Cosmetics and Fragrances, Consumer Goods Europe, March 2001

- Soaps, Bath & Shower Products and Deodorants, Consumer Goods Intelligence, April 2002

- Cosmetics and Skincare, Consumer Goods Intelligence, May 2002

and the forthcoming:

- Haircare, Consumer Goods Intelligence, September 2002