Table of Contents
Introduction
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- Definitions
- Abbreviations
Executive Summary
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- Innovations help market growth
- Volume does better than value
- Preventative products aimed at younger women
- Mass market products still gaining
- Self-service druggists take more than half of sales
- Beiersdorf’s Nivea undisputed leader
- Most new products in the anti-ageing sector
- Young image is most important for German women
- More growth likely to come from anti-ageing products
- Areas for growth
Market Drivers
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- Changing demographics keep suppliers on their toes
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- Figure 1: Trends in German adult female population, by age, 1999-2003
- Working culture boosts demand…
- …but declining female workforce is bad news
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- Figure 2: Trends in German employment, 1999-2003
- Women like to pamper themselves
- Climatic changes encourage greater product use
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- Figure 3: Frequency of using facial skincare products, by type, 2002-03
- Science helps suppliers create new lines…
- …but faltering economy makes flops a bigger risk…
- …and threatens to dent spending in some segments, as well as helping own-label sales
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- Figure 4: Trends in German PDI and consumer expenditure, at current and constant prices, 1998-2003
- Naturalness still important
Market Size and Trends
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- Figure 5: German retail value sales of facial skincare products, at current and constant prices, 1999-2004
- Figure 6: Indexed retail value sales of skincare, by country, 1999-2004
- Mass-market and anti-ageing lines drive growth
- Attention turns to mature women
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- Figure 7: German retail value sales of facial skincare products, by broad age group, 2002-04
- But young women are also targeted
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- Figure 8: German retail value sales of facial skincare, by product formulation, 2002-04
- Mass-market creating its own premium segment
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- Figure 9: German retail value and volume sales of facial skincare, % share by mass-market and selective, 2004
- Figure 10: Average spend on facial skincare, per adult female, 2004
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Market Segmentation
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- Figure 11: Retail value sales of facial skincare, % by broad sector and by country, 2004
- Figure 12: German retail value sales of facial skincare products, by type, 1999-2004
- Treatments
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- Figure 13: German retail value sales of treatment products, at current and constant prices, 1999-2004
- Figure 14: German retail value sales of treatments, by type, 2001-03
- Moisturisers
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- Figure 15: German retail value sales of moisturisers, at current and constant prices, 1999-2004
- Figure 16: German retail value sales of moisturisers, by type, 2001-03
- Cleansers
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- Figure 17: German retail value sales of cleansers, at current and constant prices, 1999-2004
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- Figure 18: German retail value sales of cleansers, by type, 2001-03
- Toners
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- Figure 19: German retail value sales of toners, at current and constant prices, 1999-2004
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Distribution
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- Retail shares
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- Figure 20: German retail value sales of facial skincare, by outlet type, 2001-03
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- Figure 21: Retail value sales of facial skincare, by outlet and by country, 2003
- Self-service druggists are most popular place to buy skincare
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- Figure 22: Place of purchase for facial care products, 2000-02
- Trading base
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- Figure 23: Major beauty retailers in Germany, by number of outlets, 2001-03
- Figure 24: Major department & variety stores, 2002-03
The Supply Structure
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- Manufacturers’ shares
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- Figure 25: Brands value shares in facial skincare, 2002-03
- Nivea is most widely used skincare brand
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- Figure 26: Top 10 facial care brands, by usage, 1998-2003
- Companies and brands
- Beiersdorf AG
- Nivea
- Eucerin
- Florena
- La Prairie
- Juvena
- Henkel KG/Schwarzkopf & Henkel
- Aok
- Diadermine
- Johnson & Johnson GmbH
- Neutrogena
- RoC
- L’Oréal Haarkosmetik und Parfümerien GmbH
- L’Oréal Paris Dermo-Expertise
- Garnier
- Biotherm
- Helena Rubinstein
- Lancôme
- Vichy
- La Roche Posay
- Procter & Gamble GmbH
- Oil of Olaz
- Sebamat GmbH/Sebapharma GmbH
New Product Development
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- New product launches 2004
The Consumer
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- European comparison of product use
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- Figure 27: Penetration of skincare products, by country, 2003
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- Figure 28: Penetration of facial skincare products, by country, 2003
- Skin type
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- Figure 29: Women's skin type, by country, 2003
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- Figure 30: German women's skin type, 2001-03
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- Figure 31: Women's skin type, by product used, 2003
- Face creams and lotions
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- Figure 32: Penetration of face creams & lotions, by country, 2003
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- Figure 33: Penetration of face creams & lotions, by age, 2003
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- Figure 34: Penetration of face creams & lotions, by income and working status, 2003
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- Figure 35: Penetration of face creams & lotions, by region, 2003
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- Figure 36: Penetration of face creams & lotions, by presence of children and household size, 2003
- Anti-ageing creams
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- Figure 37: Penetration and frequency of using anti-ageing creams, by country, 2003
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- Figure 38: Frequency of using anti-ageing creams, by country, 2003
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- Figure 39: Frequency of using anti-ageing/anti-wrinkle facial creams & lotions, by age, 2003
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- Figure 40: Frequency of using anti-ageing/anti-wrinkle facial creams & lotions, by income and working status, 2003
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- Figure 41: Frequency of using anti-ageing/anti-wrinkle facial creams & lotions, by region, 2003
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- Figure 42: Frequency of using anti-ageing/anti-wrinkle facial creams & lotions, by presence of children and household size, 2003
- Other face creams & lotions
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- Figure 43: Penetration and frequency of using other face creams & lotions, by country, 2003
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- Figure 44: Frequency of using other face creams & lotions, by country, 2003
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- Figure 45: Frequency of using other face creams & lotions, by age, 2003
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- Figure 46: Frequency of using other face creams & lotions, by income and working status, 2003
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- Figure 47: Frequency of using other face creams & lotions, by region, 2003
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- Figure 48: Frequency of using other face creams & lotions, by presence of children and household size, 2003
- Cleansing creams, lotions & wipes
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- Figure 49: Penetration and frequency of using cleansing creams, lotions & wipes, by country, 2003
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- Figure 50: Frequency of using cleansing creams, lotions & wipes, by country, 2003
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- Figure 51: Penetration and frequency of using cleansing creams, lotions & wipes, by age, 2003
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- Figure 52: Penetration and frequency of using cleansing creams, lotions & wipes, by income and working status, 2003
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- Figure 53: Penetration and frequency of using cleansing creams, lotions & wipes, by region, 2003
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- Figure 54: Penetration and frequency of using cleansing creams, lotions & wipes, by presence of children and household size, 2003
- Facial washes & scrubs
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- Figure 55: Penetration and frequency of using facial washes & scrubs, by country, 2003
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- Figure 56: Frequency of using facial washes & scrubs, by country, 2003
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- Figure 57: Penetration and frequency of using facial washes & scrubs, by women, by age, 2003
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- Figure 58: Penetration and frequency of using facial washes & scrubs, by income and working status, 2003
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- Figure 59: Penetration and frequency of using facial washes & scrubs, by women, by region, 2003
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- Figure 60: Penetration and frequency of using facial washes & scrubs, by presence of children and household size, 2003
- Reasons for using face creams
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- Figure 61: Reasons for using face creams & lotions, by country, 2003
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- Figure 62: Reasons for using face creams & lotions, by country, 2003
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- Figure 63: Reasons for using face creams & lotions, by type of product used, 2003
- Attitudes towards skincare
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- Figure 64: Women's attitudes towards skincare, by country, 2003
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- Figure 65: Women's attitudes towards skincare, by use of face creams and cleansing products, 2003
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- Figure 66: Women's attitudes towards brands & quality, by use of face creams and cleansing products, 2003
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- Figure 67: Women's attitudes towards appearance, by use of face creams and cleansing products, 2003
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- Figure 68: Women's attitudes towards environmental concerns, by use of face creams and cleansing products, 2003
- Monthly expenditure on skincare
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- Figure 69: Women's level of expenditure on skincare products, by country, 2003
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- Figure 70: Women's level of expenditure on skincare products, by country, 2003
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- Figure 71: Women's monthly expenditure on skincare products, by product users, 2003
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- Figure 72: Women's monthly expenditure on skincare products, by age, 2003
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- Figure 73: Women's monthly expenditure on skincare products, by income and working status, 2003
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- Figure 74: Women's monthly expenditure on skincare products, by region, 2003
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- Figure 75: Women's monthly expenditure on skincare products, by presence of children and household size, 2003
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- Figure 76: Women's monthly expenditure on skincare products, by reasons for using face creams and lotions, 2003
- Trends in facial skincare use
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- Figure 77: Trends in penetration of skincare products, 2001-03
- Skincare Target Groups
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- Figure 78: Women's monthly expenditure on skincare products, by target groups, 2003
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- Figure 79: Penetration and frequency of using face cream, by Mintel’s target groups, 2003
Prospects
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- Consumer base, while high, can still expand
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- Figure 80: Women as % of workforce, by country, 2003
- Mass-market products to gain market share
- Anti-ageing and anti-wrinkle lines will gain more ground…
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- Figure 81: Projections of German adult female population, by age, 2003-07
- …as will products for young skin
- Cleansing sector still lagging behind
- Good prospects for smaller packs
Forecast
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- Better times ahead
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- Figure 83: Forecast for retail value sales of facial skincare products, 2004-09
- Greater demand
- Toners to remain the best performers
- Better times will benefit sales
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