Televisions - UK - July 2009
Televisions - UK - July 2009

The market for televisions is made up of very competitive players, which have driven innovation. However, the recession has meant that those willing to pay a premium for the latest technology are harder to come by – replaced by shoppers who are increasingly fixated on price.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Future Opportunities
Market in Brief

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Type of TV Bought
Routes to Purchasing a Television
Impact of the Recession on TV Buying
What Consumers Look for in a New Television
Motivations for Buying a New TV

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Brand Elements

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Type of TV Bought
Appendix – Routes to Purchasing a Television
Appendix – Impact of the Recession on TV Buying
Appendix – What Consumers Look for in a New Television
Appendix – Motivations for Buying a New TV