About the Market…

The televisions market is fast moving, driven by developments such as the emergence of wide-screen formats, flat-screen technologies, digital sound and vision, and advances in broadcasting capacities. It is for these reasons, among others, that a mature product has not suffered since reaching saturation point, but rather has thrived.

Mintel believes that the TV industry is well placed to take advantage of technological developments in order to boost sales, especially given the popularity of satellite/cable and terrestrial television programmes. However, it must find ways to avoid prices being driven into the shop floor through intense competition, such as emphasising the benefits of specific features and functions – on top of the ergonomics of modern flatscreen sets and low prices of CRT TVs.

About Mintel’s Research…

Mintel’s new market intelligence report provides the user with a fresh insight into a particularly fast moving market.

Providing the most sought-after trend data and authoritative, independent market analysis, it offers you a vital way of fully understanding the television market’s key dynamics. It also offers you unique findings from exclusive consumer research – invaluable information that enables you to investigate consumer demand and tailor your offering accordingly. Mintel’s research report has been designed to enable you to

Examine the leading manufacturers advertising spending, plus their media trends.

Understand consumer product preferences and purchasing habits

Look at the ‘magnificent seven brands and companies

Identify new products such as HDTV and digital products and how they stimulate this mature market

View details of the digital switchover and possible future effects on the market

Measure market sizes and forecasts to build realistic business models.

Intriguing findings…

The proportion of people having three or more TVs in the home has risen from 32.8% in 2000 to 40.3% in 2004.

Although more than seven in ten consumers bought ‘any’ set longer than two years ago, this proportion is gently declining, suggesting that the impact of flatscreen TVs is leaving its mark.