While the scope to grow the volume of television sales is limited, new technologies have enabled manufacturers to offer new features to enhance the value of each television purchase. The technologies now available extend beyond the switch to digital and include various elements of computer technology. The reaction of consumers to the available technologies is crucial to the future growth of the television market.
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Overview
Overview
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Data
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Appendix
Other
Consumer 1 – Buying Behaviour
Consumer 2 – Attitudes towards Television Features
Consumer 3 – Further Analysis
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