Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Aging population, decreased median household income and smaller households impact health and fitness club memberships
- Obesity rates can impede membership rates
- Club growth outpacing membership growth
- High levels of fragmentation
- Continued growth of no-frills clubs
- Marketing efforts focus on real people
- Incidence, frequency and place of exercise
- Attitudes towards health clubs, non-members
- Attitudes towards health clubs, members
- Slowing growth forecast
Market Drivers
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- An aging population
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- Figure 1: U.S. population projections, by age groups, 2000-10
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- Figure 2: Population, by generation, 2000-10
- Household income trends
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- Figure 3: Median household income, 1994-2004
- Figure 4: Income distribution by quintile measured in constant 2001 dollars, Selected years 1997-2001
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- Figure 5: Household income distribution, by age of householder, 2004
- Obesity and fitness
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- Figure 6: Percentage of children aged 6-18 who are overweight, by gender, race, and Hispanic origin, 1976-80, 1988-94, and 1999-2002
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- Figure 7: Overweight and obesity, by age, 1960-2002
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- Figure 8: Graph: Overweight and obesity, by age, 1960-2002
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- Figure 9: Obesity trends* among U.S. adults, by state, 1991, 1996 and 2004
- Demographics - changing households
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- Figure 10: Households, by lifestage, 2003
- Figure 11: Number of people per household, 1980-2000
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- Figure 12: Average household size, 1998-2008
- Participation in sports and fitness activities
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- Figure 13: Top 15 most popular U.S. sports, by participation, 2000-04
- Growth of wellness programs
- Seasonal trends
Market Size and Trends
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- Figure 14: Health and fitness clubs total revenues, at current and constant prices, 2000-05
- Figure 15: Graph: Health and fitness clubs total revenues, at current and constant prices, 2000-05
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- Figure 16: Health and fitness club numbers and members, 2000-05
- Figure 17: Members per club, revenue per club and revenue per member (current prices), 2000-05
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Market Segmentation
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- Club ownership and type
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- Figure 18: Health and fitness club membership by type of club, 2000-04
- Cost of club membership
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- Figure 19: Monthly dues charged by health and fitness clubs, 2004 and 2005
Supply Structure
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- Companies and brand overview
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- Figure 20: Revenue for commercially owned U.S. health and fitness clubs, 2002-04
- Commercial clubs
- Bally Total Fitness Corp.
- 24-Hour Fitness
- Town Sports International
- Life Time Fitness
- Franchised clubs
- Curves Fitness
- Gold’s Gym
- Lady of America
- Non-profit health and fitness clubs
- Universities
- YMCA/YWCA
- Jewish Community Centers (JCCs)
- Other for-profit
- Hotels
- Super-luxury clubs
Advertising and Promotion
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- Introduction
- Commercial clubs
- Bally Total Fitness
- 24-Hour Fitness
- Town Sports International
- Life Time Fitness
- Franchised clubs
- Curves Fitness
- Gold’s Gym
- Non-profit Health and Fitness Clubs
- YMCA/YWCA
The Consumer
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- Introduction
- Summary
- Incidence of taking regular exercise
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- Figure 21: Incidence of taking regular exercise in the last 12 months, by age, January-September 2005
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- Figure 22: Incidence of taking regular exercise in the last 12 months, by household income, January-September 2005
- Where respondents exercise
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- Figure 23: Location of exercise in the last 12 months, by age, January-September 2005
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- Figure 24: Location of exercise in the last 12 months, by race/ethnicity, January-September 2005
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- Figure 25: Location of exercise in the last 12 months, by household income, January-September 2005
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- Figure 26: Location of exercise in the last 12 months, by region, January-September 2005
- Frequency of exercise
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- Figure 27: Frequency of exercise, by age, January-September 2005
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- Figure 28: Frequency of exercise, by race/ethnicity, January-September 2005
- Types of sports activity
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- Figure 29: Type of sports activity, all, regular exercisers, and by usual location of exercise, January-September 2005
- Reasons for dieting, relationship with exercise
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- Figure 30: Incidence of and reason for dieting, by fitness participation, January-September 2005
- Incidence of belonging to health clubs
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- Figure 31: Incidence of belonging to a health or fitness club, March 2006
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- Figure 32: Incidence of belonging to a health club, by gender, March 2006
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- Figure 33: Incidence of belonging to a health club, by age, March 2006
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- Figure 34: Incidence of belonging to a health club, by household income and whether respondent is an investor, March 2006
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- Figure 35: Incidence of belonging to a health club, by level of education, March 2006
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- Figure 36: Incidence of belonging to a health club, by region/area, March 2006
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- Figure 37: Incidence of belonging to a health club, by presence of children and marital status, March 2006
- Non-member attitudes toward health clubs
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- Figure 38: Attitudes toward health clubs amongst non-members, March 2006
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- Figure 39: Attitudes toward health clubs amongst non-members, by gender, March 2006
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- Figure 40: Attitudes toward health clubs amongst non-members, by age, March 2006
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- Figure 41: Attitudes toward health clubs amongst non-members, by household income and whether respondent is an investor, March 2006
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- Figure 42: Attitudes toward health clubs amongst non-members, by education level, March 2006
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- Figure 43: Attitudes toward health clubs amongst non-members, by region/area, March 2006
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- Figure 44: Attitudes toward health clubs amongst non-members, by presence of children and marital status, March 2006
- Level of health club usage
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- Figure 45: Frequency of health club usage, March 2006
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- Figure 46: Frequency of health club usage, by gender, March 2006
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- Figure 47: Frequency of health club usage, by age, March 2006
- Member attitudes towards health clubs
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- Figure 48: Attitudes towards health clubs amongst members, March 2006
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- Figure 49: Attitudes towards health clubs amongst members, by gender, March 2006
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- Figure 50: Attitudes towards health clubs, by age, March 2006
- Health club features used by members
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- Figure 51: Health club features used by members, March 2006
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- Figure 52: Health club features used by members, by gender, March 2006
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- Figure 53: Health club features used by members, by age, March 2006
Future and Forecast
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- Future trends
- Demographic shifts
- Diversification of club offerings/fitness trends
- Harsh competition and consolidation
- Diverse pricing structures
- Market forecast
- Health and fitness clubs
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- Figure 54: Forecast of total U.S. sales at health and fitness clubs, at current and constant prices, 2005-10
- Forecast factors
Appendix: Trade Associations
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