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Health and Fitness Clubs - US - May 2006

INTRODUCTION AND ABBREVIATIONS
Introduction
Other relevant reports
Definition
Abbreviations and terms
Abbreviations
Terms
EXECUTIVE SUMMARY
Aging population, decreased median household income and smaller households impact health and fitness club memberships
Obesity rates can impede membership rates
Club growth outpacing membership growth
High levels of fragmentation
Continued growth of no-frills clubs
Marketing efforts focus on real people
Incidence, frequency and place of exercise
Attitudes towards health clubs, non-members
Attitudes towards health clubs, members
Slowing growth forecast
MARKET DRIVERS
An aging population
Figure 1: U.S. population projections, by age groups, 2000-10
Figure 2: Population, by generation, 2000-10
Household income trends
Figure 3: Median household income, 1994-2004
Figure 4: Income distribution by quintile measured in constant 2001 dollars, Selected years 1997-2001
Figure 5: Household income distribution, by age of householder, 2004
Obesity and fitness
Figure 6: Percentage of children aged 6-18 who are overweight, by gender, race, and Hispanic origin, 1976-80, 1988-94, and 1999-2002
Figure 7: Overweight and obesity, by age, 1960-2002
Figure 8: Graph: Overweight and obesity, by age, 1960-2002
Figure 9: Obesity trends* among U.S. adults, by state, 1991, 1996 and 2004
Demographics - changing households
Figure 10: Households, by lifestage, 2003
Figure 11: Number of people per household, 1980-2000
Figure 12: Average household size, 1998-2008
Participation in sports and fitness activities
Figure 13: Top 15 most popular U.S. sports, by participation, 2000-04
Growth of wellness programs
Seasonal trends
MARKET SIZE AND TRENDS
Figure 14: Health and fitness clubs total revenues, at current and constant prices, 2000-05
Figure 15: Graph: Health and fitness clubs total revenues, at current and constant prices, 2000-05
Figure 16: Health and fitness club numbers and members, 2000-05
Figure 17: Members per club, revenue per club and revenue per member (current prices), 2000-05
MARKET SEGMENTATION
Club ownership and type
Figure 18: Health and fitness club membership by type of club, 2000-04
Cost of club membership
Figure 19: Monthly dues charged by health and fitness clubs, 2004 and 2005
SUPPLY STRUCTURE
 COMPANIES AND BRAND OVERVIEW
Figure 20: Revenue for commercially owned U.S. health and fitness clubs, 2002-04
 COMMERCIAL CLUBS
Bally Total Fitness Corp.
24-Hour Fitness
Town Sports International
Life Time Fitness
 FRANCHISED CLUBS
Curves Fitness
Gold’s Gym
Lady of America
 NON-PROFIT HEALTH AND FITNESS CLUBS
Universities
YMCA/YWCA
Jewish Community Centers (JCCs)
 OTHER FOR-PROFIT
Hotels
Super-luxury clubs
ADVERTISING AND PROMOTION
Introduction
 COMMERCIAL CLUBS
Bally Total Fitness
24-Hour Fitness
Town Sports International
Life Time Fitness
 FRANCHISED CLUBS
Curves Fitness
Gold’s Gym
 NON-PROFIT HEALTH AND FITNESS CLUBS
YMCA/YWCA
THE CONSUMER
Introduction
Summary
Incidence of taking regular exercise
Figure 21: Incidence of taking regular exercise in the last 12 months, by age, January-September 2005
Figure 22: Incidence of taking regular exercise in the last 12 months, by household income, January-September 2005
Where respondents exercise
Figure 23: Location of exercise in the last 12 months, by age, January-September 2005
Figure 24: Location of exercise in the last 12 months, by race/ethnicity, January-September 2005
Figure 25: Location of exercise in the last 12 months, by household income, January-September 2005
Figure 26: Location of exercise in the last 12 months, by region, January-September 2005
Frequency of exercise
Figure 27: Frequency of exercise, by age, January-September 2005
Figure 28: Frequency of exercise, by race/ethnicity, January-September 2005
Types of sports activity
Figure 29: Type of sports activity, all, regular exercisers, and by usual location of exercise, January-September 2005
Reasons for dieting, relationship with exercise
Figure 30: Incidence of and reason for dieting, by fitness participation, January-September 2005
Incidence of belonging to health clubs
Figure 31: Incidence of belonging to a health or fitness club, March 2006
Figure 32: Incidence of belonging to a health club, by gender, March 2006
Figure 33: Incidence of belonging to a health club, by age, March 2006
Figure 34: Incidence of belonging to a health club, by household income and whether respondent is an investor, March 2006
Figure 35: Incidence of belonging to a health club, by level of education, March 2006
Figure 36: Incidence of belonging to a health club, by region/area, March 2006
Figure 37: Incidence of belonging to a health club, by presence of children and marital status, March 2006
Non-member attitudes toward health clubs
Figure 38: Attitudes toward health clubs amongst non-members, March 2006
Figure 39: Attitudes toward health clubs amongst non-members, by gender, March 2006
Figure 40: Attitudes toward health clubs amongst non-members, by age, March 2006
Figure 41: Attitudes toward health clubs amongst non-members, by household income and whether respondent is an investor, March 2006
Figure 42: Attitudes toward health clubs amongst non-members, by education level, March 2006
Figure 43: Attitudes toward health clubs amongst non-members, by region/area, March 2006
Figure 44: Attitudes toward health clubs amongst non-members, by presence of children and marital status, March 2006
Level of health club usage
Figure 45: Frequency of health club usage, March 2006
Figure 46: Frequency of health club usage, by gender, March 2006
Figure 47: Frequency of health club usage, by age, March 2006
Member attitudes towards health clubs
Figure 48: Attitudes towards health clubs amongst members, March 2006
Figure 49: Attitudes towards health clubs amongst members, by gender, March 2006
Figure 50: Attitudes towards health clubs, by age, March 2006
Health club features used by members
Figure 51: Health club features used by members, March 2006
Figure 52: Health club features used by members, by gender, March 2006
Figure 53: Health club features used by members, by age, March 2006
FUTURE AND FORECAST
 FUTURE TRENDS
Demographic shifts
Diversification of club offerings/fitness trends
Harsh competition and consolidation
Diverse pricing structures
 MARKET FORECAST
Health and fitness clubs
Figure 54: Forecast of total U.S. sales at health and fitness clubs, at current and constant prices, 2005-10
Forecast factors
APPENDIX: TRADE ASSOCIATIONS

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