“The dominance of big foreign brands in the Chinese fragrance market will be challenged in the coming years. With a growing appetite for rare and unusual scents, today’s consumers are looking beyond big brands’ classic fragrances. In their perceptions, fragrances from international well-known luxury brands are hardly associated with positive attributes, except for being premium; while niche fragrance brands are fun, creative and unique.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
The Impact of COVID-19 on Fragrances
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Market – What You Need to Know
Market Size and Forecast
Market Factors
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – What You Need to Know
Purchase Behaviours
Usage Habits
Years of Use
Brand Perceptions
Factors Worth Paying Extra For
Concerns and Attitudes towards Fragrances
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Market Share
Competitive Strategies
Who’s Innovating?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Methodology and Abbreviations
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The impact of COVID-19 on consumer behaviour and the fragrances market
