“With Chinese beauty consumers increasingly shifting to online, it is also becoming crucial for fragrance brands and retailers to expand their digital presence. However, digitalisation doesn’t just mean selling products online or opening social media accounts; in the fragrance category, what’s more important is how to evoke the sense of smell and provide a sensorial experience in the digital space and ultimately assist consumers in finding the right ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Market – What You Need to Know
Market Size and Forecast
Market Factors
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – What You Need to Know
Purchase Behaviours
Usage Behaviours
Reasons for Wearing Fragrances
Reasons for Gifting Fragrances
Purchase Habits and Preferences
Customisation Needs
Meet the Mintropolitans
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Market Share
Competitive Strategies
Who’s Innovating?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Methodology and Abbreviations
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Promote gifting to lift the market
