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Gifting - US - June 2019
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary
Analyst Perspective

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Gifting - US - June 2019
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Value Indicators
Market Drivers
Market Factors

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Gifting - US - June 2019
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Gifting Occasions
Types of Gifts
Gift Shopping Habits
Resources Used to Find the Right Gift
Gift Registries
Receiving Gifts

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Gifting - US - June 2019
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Trends in Gifting – What You Need to Know
Key Players
What’s Working?
What’s Struggling?
What’s Next?

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Gifting - US - June 2019
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Consumer
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What you need to know

How consumers shop for gifts, what they give and occasions for giving is evolving. Birthdays and the winter holidays remain the most popular gifting occasions. However, self-gifting throughout the year, and the growing popularity of nontraditional gifting occasions (eg Singles’ Day), means retailers have an opportunity to promote spontaneous gift purchasing throughout the year. Retailers and brands that win business in the future will be those that add value, make gift shopping more convenient and more enjoyable for both the gift giver and the receiver.

Scope

This Report covers aspects of gifting, including giving and receiving gifts, occasions for gifting, types of gifts given and amount spent per gifting occasion, and use of gift registries. This Report builds on the analysis presented in Gifting – US, July 2017.

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