Table of Contents
Key Findings
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- The market: preparing for winter
- Leisure participation: warming up
- Pub spending: cooling down
Market Drivers
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- UK unemployment levels remain low
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- Figure 1: Employment and unemployment, by gender, 2013-2023
- Consumer confidence stabilising and outlook more positive
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- Figure 2: Trends in how respondents would describe their financial situation, September 2009 - October 2018
- Consumers’ financial priorities suggest a cautious mindset
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- Figure 3: Trends in what extra money is spent on, June 2017 - October 2018
- Planned spend on leisure events increasing
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- Figure 4: Trends in eating out and attending event behaviour in the last/planned for the next three months, October 2018
- Technology companies to boost the night economy
Current Participation in Leisure Activities
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- Takeaways, fast food and pub dining occasions remain popular
- Millennials and parents are most keen on takeaways, fast food and pubs
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- Figure 5: Participation in leisure activities, October 2018
- Pub visiting and nightclubs key to night economy
- Table-serviced restaurants holding up
- Younger Millennials are going to gyms
Annual Changes in Leisure Activity Participation
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- The late night market continues to grow
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- Figure 6: Participation in leisure activities, once a month or more, food and drink related, October 2016 vs October 2017 vs October 2018
- Two in five Brits have gone to the cinema/theatre
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- Figure 7: Participation in leisure activities, once a month or more, non-food and drink related, October 2016 vs October 2017 vs October 2018
- Museums/art galleries achieved highest penetration rate
Spending on Leisure Activities
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- Pubs and restaurants attract higher spend
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- Figure 8: Leisure activity spend, October 2018
- Consumers spent more at restaurants and late-night venues
Annual Changes in Spending
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- Clubbing continues to be an affordable activity
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- Figure 9: Approximate leisure activity spend, October 2016 vs October 2017 vs October 2018
- Fast food spending holding up well
- Pub visitors spending less on drinking experiences
Pub Activities
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- Pub diners continue to respond to rewards
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- Figure 10: Pub/bar visitors behaviours, January 2016-October 2018
- High quality food is no longer a luxury, it’s an expected standard
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- Figure 11: Pub/bar visitor behaviours, October 2016 vs October 2017 vs October 2018
- Celebratory occasions drive visits
What it Means
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