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The Leisure Outlook - Quarterly Update - UK - December 2018

KEY FINDINGS
The market: preparing for winter
Leisure participation: warming up
Pub spending: cooling down
MARKET DRIVERS
UK unemployment levels remain low
Figure 1: Employment and unemployment, by gender, 2013-2023
Consumer confidence stabilising and outlook more positive
Figure 2: Trends in how respondents would describe their financial situation, September 2009 - October 2018
Consumers’ financial priorities suggest a cautious mindset
Figure 3: Trends in what extra money is spent on, June 2017 - October 2018
Planned spend on leisure events increasing
Figure 4: Trends in eating out and attending event behaviour in the last/planned for the next three months, October 2018
Technology companies to boost the night economy
CURRENT PARTICIPATION IN LEISURE ACTIVITIES
Takeaways, fast food and pub dining occasions remain popular
Millennials and parents are most keen on takeaways, fast food and pubs
Figure 5: Participation in leisure activities, October 2018
Pub visiting and nightclubs key to night economy
Table-serviced restaurants holding up
Younger Millennials are going to gyms
ANNUAL CHANGES IN LEISURE ACTIVITY PARTICIPATION
The late night market continues to grow
Figure 6: Participation in leisure activities, once a month or more, food and drink related, October 2016 vs October 2017 vs October 2018
Two in five Brits have gone to the cinema/theatre
Figure 7: Participation in leisure activities, once a month or more, non-food and drink related, October 2016 vs October 2017 vs October 2018
Museums/art galleries achieved highest penetration rate
SPENDING ON LEISURE ACTIVITIES
Pubs and restaurants attract higher spend
Figure 8: Leisure activity spend, October 2018
Consumers spent more at restaurants and late-night venues
ANNUAL CHANGES IN SPENDING
Clubbing continues to be an affordable activity
Figure 9: Approximate leisure activity spend, October 2016 vs October 2017 vs October 2018
Fast food spending holding up well
Pub visitors spending less on drinking experiences
PUB ACTIVITIES
Pub diners continue to respond to rewards
Figure 10: Pub/bar visitors behaviours, January 2016-October 2018
High quality food is no longer a luxury, it’s an expected standard
Figure 11: Pub/bar visitor behaviours, October 2016 vs October 2017 vs October 2018
Celebratory occasions drive visits
WHAT IT MEANS

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