Table of Contents
Executive Summary
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- Demographic Overview
- Student numbers return to growth
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- Figure 1: Students by level of study, 2000/01 to 2016/17
- Brexit sparks rise in EU student numbers
- University gender gap reaches record levels
- Student finances hold up well
- The consumer
- Learning boosts opportunities for earning
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- Figure 2: Top reasons for going to university, October 2018
- An opportunity for student mental health campaigns
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- Figure 3: Attitudes towards aspects of student life, October 2018
- Students keep alcohol costs to minimum
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- Figure 4: Student expenditure on a monthly and weekly basis (Mean spend), October 2018
- Modern students more practical than the stereotype suggests …
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- Figure 5: Student confidence in carrying out domestic tasks, October 2018
- Over a fifth of students keep active every day
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- Figure 6: Frequency of selected activities, October 2018
- What we think
Issues and Insights
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- Student drinking culture dries up
- The facts
- The implications
- Student mental health: offering a helping hand
- The facts
- The implications
Demographic Overview – What You Need to Know
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- Student numbers return to growth
- Brexit sparks rise in EU student numbers
- University gender gap reaches record levels
- Student fees under review
- Student finances hold up well
- Living situation
Demographic Overview: Students
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- Student numbers return to growth
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- Figure 7: Students by level of study, 2000/01 to 2016/17
- Brexit sparks rise in EU student numbers
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- Figure 8: HE student enrolments, by domicile, 2012/13 to 2016/17
- University gender gap reaches record levels
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- Figure 9: HE student enrolments, by gender, 2012/13 to 2016/17
- Gender stereotypes persist
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- Figure 10: HE student enrolments, by course type and gender, 2016/17
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- Figure 11: US Ad Council “She Can Stem” campaign, September 2018
Demographic Overview: Student Finances
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- Student fees under review
- Student finances hold up well
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- Figure 12: How students describe their current financial situation, October 2018
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- Figure 13: How students describe their current financial situation, by gender, October 2018
- Living situation
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- Figure 14: Current living situation, by duration at university, October 2018
The Consumer – What You Need to Know
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- Learning boosts opportunities for earning
- The important social aspect of student life
- Students struggle to get enough sleep
- An opportunity for student mental health campaigns
- Student life no longer centres on heavy drinking
- Boosting student recycling habits
- Confidence levels align with gender roles
- A more grown-up approach towards student life
- Over a fifth of students keep active every day
Reasons for Going to University
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- University still about learning …
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- Figure 15: Top reasons for going to university, by gender, October 2018
- … But also the prospects of a career boost
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- Figure 16: Top reasons for going to university, October 2018
- Boys learn to boost earnings
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- Figure 17: Men and Boys Coalition, November 2018
- The important social aspect of student life
Attitudes towards Student Lifestyles
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- Students struggle to get enough sleep
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- Figure 18: Attitudes towards aspects of student life, October 2018
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- Figure 19: Sleep 101 initiative, August 2018
- A desire for more mental health support
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- Figure 20: Attitudes towards aspects of student life, by gender, October 2018
- An opportunity for student-focused mental health campaigns
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- Figure 21: LEGO ‘Need an escape?’ campaign, October 2018
- Student drinking culture on the wane
Student Spending Habits
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- Housing costs dominate student spending
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- Figure 22: Students’ expenditure on rent and mobile phone on a monthly basis (mean spend), October 2018
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- Figure 23: Students’ expenditure on rent on a monthly basis (mean spend), by university region, October 2018
- Student food and drink spend approaches family average
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- Figure 24: Weekly term time expenditure (mean spend), October 2018
- Opportunities for low- and no-alcohol drinks market
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- Figure 25: Weekly term time expenditure on alcohol (mean spend), by age and gender, October 2018
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- Figure 26: Heineken “Now You Can” campaign, July 2018
Confidence in Carrying out Domestic Tasks
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- Modern students more practical than the stereotype suggests …
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- Figure 27: Confidence in carrying out domestic tasks, October 2018
- … Albeit confidence in their recycling habits may be misplaced
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- Figure 28: Garnier and dosomething.org ‘Rinse, Recycle, Repeat’ campaign, March 2018
- Confidence levels align with gender roles
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- Figure 29: Proportion of students “not very confident” or “not at all confident” (NET) carrying out selected domestic tasks, by gender, October 2018
- Students prove less confident when it comes to managing their finances
Frequency of Activities
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- A more grown-up approach towards student life
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- Figure 30: Frequency of selected activities, October 2018
- Over a fifth of students keep active every day …
- … But female students continue to lag behind
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- Figure 31: Frequency of selected activities – exercise, by gender, October 2018
- Linking exercise and mental health
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- Figure 32: David Lloyd Gym’s ‘Vitamin Me’ class, October 2018
- Is student drinking culture on the wane?
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- Figure 33: How frequently students drink alcohol, by gender, October 2018
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
Appendix – Demographic Overview
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- Figure 34: Female – Trends in HE student enrolments, by course type, 2014/15-2016/17
- Figure 35: Male – Trends in HE student enrolments, by course type, 2014/15-2016/17
- Figure 36: All students – Trends in HE student enrolments, by course type, 2014/15-2016/17
- Figure 37: Trends in levels of HE enrolments, by sex, 2014/15-2016/17
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