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Hispanic Cooking Enthusiasts - US - September 2018
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Hispanic Cooking Enthusiasts - US - September 2018
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Hispanics in the Kitchen
Where Hispanic Cooking Enthusiasts Fit
Market Perspective

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Hispanic Cooking Enthusiasts - US - September 2018
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Cooking Frequency
Cooking Skills
Factors Influencing Cooking Approach
Use of Ingredients
Small Kitchen Appliances
Cooking Behaviors

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Hispanic Cooking Enthusiasts - US - September 2018
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

What’s Happening – What You Need to Know
What’s Happening?
What’s Next?

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Hispanic Cooking Enthusiasts - US - September 2018
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
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What you need to know

Hispanics over index for enthusiasm toward cooking. Their enthusiasm is not only reflected in the time they spend in the kitchen, but in how they choose to spend that time and who they cook for. Their cooking approach is continually evolving and influenced by people close to them, as well as media (online and offline). Brands that understand the drivers behind Hispanic Cooking Enthusiasts’ passion may be in a better position to become part of their cooking routines.

Definition

For the purposes of this Report, Mintel defines Cooking Enthusiasts as those who cook, say they either like or love cooking, have at least basic cooking skills, and cook because they want to rather than because they have to. 57% of Hispanics adults aged 18+ are Cooking Enthusiasts.

Findings in this Report can be supplemented by analysis presented in other Mintel Reports, such as Mintel’s Hispanic Cooking Enthusiasts – US, October 2015 and Cooking Enthusiasts – US, November 2017, as well as Reports from Mintel’s Food, Lifestyles, and Multicultural libraries.

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