Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations
- Terms
Executive Summary
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- Moderate growth in the salty snack market
- Numbers of kids and older adults influence market
- Health factors
- Salty snack trends
- Highly segmented
- Frito-Lay dominates market
- Leading suppliers offer most ad spending
- Supermarkets lead distribution
- The future of the salty snack market
Market Drivers
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- Demographics
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- Figure 1: U.S. population projections, by age, 1998-2008
- Fewer households with children
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- Figure 2: Household consumption of salty snacks, by presence of children, June 2002-May 2003
- Growing concern over obesity
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- Figure 5: Incidence of being overweight, 6-19-year-olds, 1976-2000
- Healthier snack options
- Consumers show interest in healthier snacks
- New product innovation
- The impact of trans fat
Market Size & Trends
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- Market size
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- Figure 6: Sales of salty snacks, at current and constant prices, 1998-2003
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- Graph 1: Trends in sales of salty snacks, at current and constant prices, 1998-2003
- Market trends
Market Segmentation
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- Overview
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- Figure 7: Sales of salty snacks, by type, 2001 and 2003
- Graph 2: Sales of salty snacks, by type, 2003
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- Graph 3: Trends in sales of salty snacks, by type, 1998-2003
- Potato chips
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- Figure 8: Sales of potato chips, at current and constant prices, 1998-2003
- Tortilla chips
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- Figure 9: Sales of tortilla chips, at current and constant prices, 1998-2003
- Snack nuts and seeds
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- Figure 10: Sales of snack nuts and seeds, at current and constant prices, 1998-2003
- Popcorn snacks
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- Figure 11: Sales of popcorn snacks, at current and constant prices, 1998-2003
- Pretzels
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- Figure 12: Sales of pretzels, at current and constant prices, 1998-2003
- Cheese snacks
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- Figure 13: Sales of cheese snacks, at current and constant prices, 1998-2003
- Corn snacks
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- Figure 14: Sales of corn snacks, at current and constant prices, 1998-2003
- All other salty snacks
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- Figure 15: Sales of all other salty snacks, at current and constant prices, 1998-2003
Supply Structure
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- FDM sales by manufacturer
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- Figure 16: FDM sales of salty snacks, by manufacturer, 2001 and 2003
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- Graph 4: FDM sales of salty snacks, by manufacturer, 2003
- FDM sales by manufacturer and brand
- Potato chips
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- Figure 17: FDM sales of potato chips, by manufacturer and brand, 2001 and 2003
- Tortilla chips
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- Figure 18: FDM sales of tortilla chips, by manufacturer and brand, 2001 and 2003
- Snack nuts and seeds
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- Figure 19: FDM manufacturer brand sales of snack nuts and seeds in the U.S., 2001 and 2003
- Popcorn snacks
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- Figure 20: FDM sales of popcorn snacks, by manufacturer and brand, 2001 and 2003
- Pretzels
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- Figure 21: FDM sales of pretzels, by manufacturer and brand, 2001 and 2003
- Cheese snacks
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- Figure 22: FDM sales of cheese snacks, by manufacturer and brand, 2001 and 2003
- Corn snacks
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- Figure 23: FDM sales of corn snacks, by manufacturer and brand, 2001 and 2003
- All other salty snacks
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- Figure 24: FDM sales of all other salty snacks, by manufacturer and brand, 2001 and 2003
- Major manufacturers and brands
- Frito-Lay (PepsiCo)
- Kraft/Nabisco
- General Mills
- Procter & Gamble
- ConAgra
- Private label
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- Figure 25: Private-label sales of salty snacks through FDM, 2001 and 2003
Advertising & Promotion
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- Overview
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- Figure 26: Leading advertisers in the salty snack market, 2000 and 2002
- Major manufacturers and brands
- Frito-Lay
- Procter & Gamble
- General Mills
- Kraft/Nabisco
- ConAgra
Retail Distribution
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- Overview
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- Figure 27: U.S. retail sales of salty snacks, by channel, 2001 and 2003
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- Graph 5: U.S. retail sales of salty snacks, by channel, 2003
- Supermarkets
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- Figure 28: U.S. supermarket sales of salty snacks, at current and constant prices, 1998-2003
- Supermarket operating data
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- Figure 29: Top supermarket operating statistics, latest fiscal year-end
- Figure 30: Percentage change from latest fiscal year-end versus year prior
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- Figure 31: Top supermarket quarterly statistics, Q3 2002 and Q3 2003
- Mass merchandisers/Warehouse clubs
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- Figure 32: U.S. mass merchandiser sales of salty snacks, at current and constant prices, 1998-2003
- Mass merchandiser operating data
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- Figure 33: Top mass merchandiser operating statistics, latest fiscal year-end
- Figure 34: Percentage change from latest fiscal year-end versus year prior
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- Figure 35: Top mass merchandiser quarterly statistics, Q3 2002 and Q3 2003
- Convenience stores
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- Figure 36: U.S. convenience store sales of salty snacks, at current and constant prices, 1998-2003
- Drug stores
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- Figure 37: U.S. drug store sales of salty snacks, at current and constant prices, 1998-2003
- Drug store operating data
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- Figure 38: Top drug store operating statistics, latest fiscal year-end
- Figure 39: Percentage change from latest fiscal year-end versus year prior
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- Figure 40: Top drug store quarterly statistics, Q3 2002 and Q3 2003
The Consumer
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- Introduction
- Household consumption of salty snacks
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- Figure 41: Household consumption of salty snacks, June 2002-May 2003
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- Figure 42: Household consumption of salty snacks, by age of head of household, June 2002-May 2003
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- Figure 43: Household consumption of salty snacks, by presence of children, June 2002-May 2003
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- Figure 44: Household consumption of salty snacks, by race/ethnicity, June 2002-May 2003
- Summary
- Types of potato chips consumed
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- Figure 45: Types of potato chips consumed, 2002 and 2003
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- Figure 46: Types of potato chips consumed, by age of head of household, June 2002-May 2003
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- Figure 47: Types of potato chips consumed, by presence of children, June 2002-May 2003
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- Figure 48: Types of potato chips consumed, by region, June 2002-May 2003
- Summary
- Frequency of salty snack consumption
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- Figure 49: Frequency of consumption of salty snacks, by snack type, June 2002-May 2003
- Most important factors in purchase decision
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- Figure 50: Most important factor in buying salty snacks, January 2004
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- Figure 51: Most important factor in buying salty snacks, by age, January 2004
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- Figure 52: Most important factor in buying salty snacks, by presence of children, January 2004
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- Figure 53: Most important factor in buying salty snacks, by household income, January 2004
- Summary
- When salty snacks are most often consumed
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- Figure 54: When salty snacks are most likely eaten, January 2004
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- Figure 55: When salty snacks are most likely eaten, by household income, January 2004
- Where salty snacks are bought
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- Figure 56: Where salty snacks are bought, January 2004
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- Figure 57: Where salty snacks are bought, by gender, January 2004
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- Figure 58: Where salty snacks are bought, by age, January 2004
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- Figure 59: Where salty snacks are bought, by household income, January 2004
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- Figure 60: Where salty snacks are bought, by presence of children, January 2004
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- Figure 61: Where salty snacks are bought, by region, January 2004
- Summary
- Teens and salty snacks
- Types of salty snacks consumed
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- Figure 62: Teen consumption of salty snacks, June 2002-May 2003
- Frequency of consumption
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- Figure 63: Teens’ frequency of consumption of salty snacks, by snack type, June 2002-May 2003
- Teen influence on brands purchased
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- Figure 64: Teen influence on household purchase of salty snacks, June 2002-May 2003
- Children and salty snacks
- Types of salty snack consumed
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- Figure 65: Consumption of salty snacks by children, June 2002-May 2003
- Types of single-serve snacks consumed
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- Figure 66: Types of single-serve/individual size snacks eaten by children, June 2002-May 2003
- Flavors of potato chips consumed
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- Figure 67: Flavors of potato chips eaten by children, June 2002-May 2003
- Frequency of consumption
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- Figure 68: Frequency of consumption of salty snacks by children, June 2002-May 2003
- Children’s influence on brands purchased
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- Figure 69: Child influence on purchase of salty snacks, June 2002-May 2003
Future & Forecast
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- Future trends
- Fewer children
- Diet trends and health concerns
- Low carb
- Health-promoting ingredients
- Trans fat labeling
- Convenience
- Market forecast
- Overview
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- Figure 70: Forecast of sales of salty snacks, at current and constant prices, 2003-2008
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- Graph 6: Forecast trends in sales of salty snacks, at current and constant prices, 2003-2008
- Potato chips
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- Figure 71: Forecast of sales of potato chips, at current and constant prices, 2003-2008
- Tortilla chips
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- Figure 72: Forecast of sales of tortilla chips, at current and constant prices, 2003-2008
- Snack nuts and seeds
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- Figure 73: Forecast of sales of snack nuts and seeds, at current and constant prices, 2003-2008
- Popcorn snacks
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- Figure 74: Forecast of sales of popcorn snacks, at current and constant prices, 2003-2008
- Pretzels
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- Figure 75: Forecast of sales of pretzels, at current and constant prices, 2003-2008
- Cheese snacks
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- Figure 76: Forecast of sales of cheese snacks, at current and constant prices, 2003-2008
- Corn snacks
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- Figure 77: Forecast of sales of corn snacks, at current and constant prices, 2003-2008
- Forecast factors
Market Size & Trends
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- Flavor
- Organic/healthy (trans-fat-free)
- Convenience and portability
- Market size
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- Figure 78: Sales of salty snacks, at current and constant prices, 1999-2004
Market Segmentation—Update
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- Overview
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- Figure 79: Sales of salty snacks, by type, 2003 and 2004
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- Figure 80: Graph: Sales of salty snacks, by type, 2004
- Potato chips
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- Figure 81: FDM sales of potato chips, at current and constant prices, 1999-2004*
- Tortilla chips
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- Figure 82: FDM sales of tortilla chips, at current and constant prices, 1999-2004*
- Snack nuts and seeds
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- Figure 83: FDM sales of snack nuts and seeds, at current and constant prices, 1999-2004*
- Popcorn snacks
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- Figure 84: FDM sales of popcorn snacks, at current and constant prices, 1999-2004*
- Pretzels
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- Figure 85: FDM sales of pretzels, at current and constant prices, 1999-2004*
- Cheese snacks
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- Figure 86: Sales of cheese snacks, at current and constant prices, 1999-2004
- Corn snacks
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- Figure 87: Sales of corn snacks, at current and constant prices, 1999-2004
- All other salty snacks
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- Figure 88: FDM sales of all other salty snacks, at current and constant prices, 1999-2004*
Future & Forecast—Update
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- Market forecast—Update
- Salty snacks
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- Figure 89: Forecast of total U.S. sales of salty snacks, at current and constant prices, 2004-09
Appendix: Trade Associations
Appendix: New Product Developments
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- New product trends
- Introduction
- New product numbers
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- Figure 90: Number of new product introductions, 1998-2003
- Product trends
- Healthy products
- Premium products
- Products for children
- Product Flavor Trends
- Packaging trends
- Product launches by company/brand
- Forecasts/Predictions
- New Product Briefs
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