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Salty Snacks - US - July 2005

INTRODUCTION AND ABBREVIATIONS
Introduction
Other relevant reports
Definition
Abbreviations
Terms
EXECUTIVE SUMMARY
Moderate growth in the salty snack market
Numbers of kids and older adults influence market
Health factors
Salty snack trends
Highly segmented
Frito-Lay dominates market
Leading suppliers offer most ad spending
Supermarkets lead distribution
The future of the salty snack market
MARKET DRIVERS
Demographics
Figure 1: U.S. population projections, by age, 1998-2008
Fewer households with children
Figure 2: Household consumption of salty snacks, by presence of children, June 2002-May 2003
Growing concern over obesity
Figure 5: Incidence of being overweight, 6-19-year-olds, 1976-2000
Healthier snack options
Consumers show interest in healthier snacks
New product innovation
The impact of trans fat
MARKET SIZE & TRENDS
Market size
Figure 6: Sales of salty snacks, at current and constant prices, 1998-2003
Graph 1: Trends in sales of salty snacks, at current and constant prices, 1998-2003
Market trends
MARKET SEGMENTATION
Overview
Figure 7: Sales of salty snacks, by type, 2001 and 2003
Graph 2: Sales of salty snacks, by type, 2003
Graph 3: Trends in sales of salty snacks, by type, 1998-2003
Potato chips
Figure 8: Sales of potato chips, at current and constant prices, 1998-2003
Tortilla chips
Figure 9: Sales of tortilla chips, at current and constant prices, 1998-2003
Snack nuts and seeds
Figure 10: Sales of snack nuts and seeds, at current and constant prices, 1998-2003
Popcorn snacks
Figure 11: Sales of popcorn snacks, at current and constant prices, 1998-2003
Pretzels
Figure 12: Sales of pretzels, at current and constant prices, 1998-2003
Cheese snacks
Figure 13: Sales of cheese snacks, at current and constant prices, 1998-2003
Corn snacks
Figure 14: Sales of corn snacks, at current and constant prices, 1998-2003
All other salty snacks
Figure 15: Sales of all other salty snacks, at current and constant prices, 1998-2003
SUPPLY STRUCTURE
FDM sales by manufacturer
Figure 16: FDM sales of salty snacks, by manufacturer, 2001 and 2003
Graph 4: FDM sales of salty snacks, by manufacturer, 2003
FDM sales by manufacturer and brand
Potato chips
Figure 17: FDM sales of potato chips, by manufacturer and brand, 2001 and 2003
Tortilla chips
Figure 18: FDM sales of tortilla chips, by manufacturer and brand, 2001 and 2003
Snack nuts and seeds
Figure 19: FDM manufacturer brand sales of snack nuts and seeds in the U.S., 2001 and 2003
Popcorn snacks
Figure 20: FDM sales of popcorn snacks, by manufacturer and brand, 2001 and 2003
Pretzels
Figure 21: FDM sales of pretzels, by manufacturer and brand, 2001 and 2003
Cheese snacks
Figure 22: FDM sales of cheese snacks, by manufacturer and brand, 2001 and 2003
Corn snacks
Figure 23: FDM sales of corn snacks, by manufacturer and brand, 2001 and 2003
All other salty snacks
Figure 24: FDM sales of all other salty snacks, by manufacturer and brand, 2001 and 2003
Major manufacturers and brands
Frito-Lay (PepsiCo)
Kraft/Nabisco
General Mills
Procter & Gamble
ConAgra
Private label
Figure 25: Private-label sales of salty snacks through FDM, 2001 and 2003
ADVERTISING & PROMOTION
Overview
Figure 26: Leading advertisers in the salty snack market, 2000 and 2002
Major manufacturers and brands
Frito-Lay
Procter & Gamble
General Mills
Kraft/Nabisco
ConAgra
RETAIL DISTRIBUTION
Overview
Figure 27: U.S. retail sales of salty snacks, by channel, 2001 and 2003
Graph 5: U.S. retail sales of salty snacks, by channel, 2003
Supermarkets
Figure 28: U.S. supermarket sales of salty snacks, at current and constant prices, 1998-2003
Supermarket operating data
Figure 29: Top supermarket operating statistics, latest fiscal year-end
Figure 30: Percentage change from latest fiscal year-end versus year prior
Figure 31: Top supermarket quarterly statistics, Q3 2002 and Q3 2003
Mass merchandisers/Warehouse clubs
Figure 32: U.S. mass merchandiser sales of salty snacks, at current and constant prices, 1998-2003
Mass merchandiser operating data
Figure 33: Top mass merchandiser operating statistics, latest fiscal year-end
Figure 34: Percentage change from latest fiscal year-end versus year prior
Figure 35: Top mass merchandiser quarterly statistics, Q3 2002 and Q3 2003
Convenience stores
Figure 36: U.S. convenience store sales of salty snacks, at current and constant prices, 1998-2003
Drug stores
Figure 37: U.S. drug store sales of salty snacks, at current and constant prices, 1998-2003
Drug store operating data
Figure 38: Top drug store operating statistics, latest fiscal year-end
Figure 39: Percentage change from latest fiscal year-end versus year prior
Figure 40: Top drug store quarterly statistics, Q3 2002 and Q3 2003
THE CONSUMER
Introduction
Household consumption of salty snacks
Figure 41: Household consumption of salty snacks, June 2002-May 2003
Figure 42: Household consumption of salty snacks, by age of head of household, June 2002-May 2003
Figure 43: Household consumption of salty snacks, by presence of children, June 2002-May 2003
Figure 44: Household consumption of salty snacks, by race/ethnicity, June 2002-May 2003
Summary
Types of potato chips consumed
Figure 45: Types of potato chips consumed, 2002 and 2003
Figure 46: Types of potato chips consumed, by age of head of household, June 2002-May 2003
Figure 47: Types of potato chips consumed, by presence of children, June 2002-May 2003
Figure 48: Types of potato chips consumed, by region, June 2002-May 2003
Summary
Frequency of salty snack consumption
Figure 49: Frequency of consumption of salty snacks, by snack type, June 2002-May 2003
Most important factors in purchase decision
Figure 50: Most important factor in buying salty snacks, January 2004
Figure 51: Most important factor in buying salty snacks, by age, January 2004
Figure 52: Most important factor in buying salty snacks, by presence of children, January 2004
Figure 53: Most important factor in buying salty snacks, by household income, January 2004
Summary
When salty snacks are most often consumed
Figure 54: When salty snacks are most likely eaten, January 2004
Figure 55: When salty snacks are most likely eaten, by household income, January 2004
Where salty snacks are bought
Figure 56: Where salty snacks are bought, January 2004
Figure 57: Where salty snacks are bought, by gender, January 2004
Figure 58: Where salty snacks are bought, by age, January 2004
Figure 59: Where salty snacks are bought, by household income, January 2004
Figure 60: Where salty snacks are bought, by presence of children, January 2004
Figure 61: Where salty snacks are bought, by region, January 2004
Summary
Teens and salty snacks
Types of salty snacks consumed
Figure 62: Teen consumption of salty snacks, June 2002-May 2003
Frequency of consumption
Figure 63: Teens’ frequency of consumption of salty snacks, by snack type, June 2002-May 2003
Teen influence on brands purchased
Figure 64: Teen influence on household purchase of salty snacks, June 2002-May 2003
Children and salty snacks
Types of salty snack consumed
Figure 65: Consumption of salty snacks by children, June 2002-May 2003
Types of single-serve snacks consumed
Figure 66: Types of single-serve/individual size snacks eaten by children, June 2002-May 2003
Flavors of potato chips consumed
Figure 67: Flavors of potato chips eaten by children, June 2002-May 2003
Frequency of consumption
Figure 68: Frequency of consumption of salty snacks by children, June 2002-May 2003
Children’s influence on brands purchased
Figure 69: Child influence on purchase of salty snacks, June 2002-May 2003
FUTURE & FORECAST
 FUTURE TRENDS
Fewer children
Diet trends and health concerns
Low carb
Health-promoting ingredients
Trans fat labeling
Convenience
 MARKET FORECAST
Overview
Figure 70: Forecast of sales of salty snacks, at current and constant prices, 2003-2008
Graph 6: Forecast trends in sales of salty snacks, at current and constant prices, 2003-2008
Potato chips
Figure 71: Forecast of sales of potato chips, at current and constant prices, 2003-2008
Tortilla chips
Figure 72: Forecast of sales of tortilla chips, at current and constant prices, 2003-2008
Snack nuts and seeds
Figure 73: Forecast of sales of snack nuts and seeds, at current and constant prices, 2003-2008
Popcorn snacks
Figure 74: Forecast of sales of popcorn snacks, at current and constant prices, 2003-2008
Pretzels
Figure 75: Forecast of sales of pretzels, at current and constant prices, 2003-2008
Cheese snacks
Figure 76: Forecast of sales of cheese snacks, at current and constant prices, 2003-2008
Corn snacks
Figure 77: Forecast of sales of corn snacks, at current and constant prices, 2003-2008
Forecast factors
MARKET SIZE & TRENDS
Flavor
Organic/healthy (trans-fat-free)
Convenience and portability
Market size
Figure 78: Sales of salty snacks, at current and constant prices, 1999-2004
MARKET SEGMENTATION—UPDATE
Overview
Figure 79: Sales of salty snacks, by type, 2003 and 2004
Figure 80: Graph: Sales of salty snacks, by type, 2004
Potato chips
Figure 81: FDM sales of potato chips, at current and constant prices, 1999-2004*
Tortilla chips
Figure 82: FDM sales of tortilla chips, at current and constant prices, 1999-2004*
Snack nuts and seeds
Figure 83: FDM sales of snack nuts and seeds, at current and constant prices, 1999-2004*
Popcorn snacks
Figure 84: FDM sales of popcorn snacks, at current and constant prices, 1999-2004*
Pretzels
Figure 85: FDM sales of pretzels, at current and constant prices, 1999-2004*
Cheese snacks
Figure 86: Sales of cheese snacks, at current and constant prices, 1999-2004
Corn snacks
Figure 87: Sales of corn snacks, at current and constant prices, 1999-2004
All other salty snacks
Figure 88: FDM sales of all other salty snacks, at current and constant prices, 1999-2004*
FUTURE & FORECAST—UPDATE
 MARKET FORECAST—UPDATE
Salty snacks
Figure 89: Forecast of total U.S. sales of salty snacks, at current and constant prices, 2004-09
APPENDIX: TRADE ASSOCIATIONS
APPENDIX: NEW PRODUCT DEVELOPMENTS
 NEW PRODUCT TRENDS
Introduction
New product numbers
Figure 90: Number of new product introductions, 1998-2003
Product trends
Healthy products
Premium products
Products for children
Product Flavor Trends
Packaging trends
Product launches by company/brand
Forecasts/Predictions
 NEW PRODUCT BRIEFS

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