Table of Contents
Introduction and Abbreviations
Executive Summary
Market Drivers
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- Figure 1: Trends in personal disposable income and consumer expenditure, 1993-2003
- Figure 2: Age profile of the UK population, 1993-2003
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Market Size and Segmentation
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- Figure 3: The UK retail market for home baking products, 1994-99
- Figure 4: Retail sales of home baking products, by sector, 1996 and 1998
- Figure 5: Retail sales of dried fruit*, 1994-99
- Figure 6: Retail sales of baking mixes, 1994-99
- Figure 7: Retail sales of pre-packed flour, 1994-99
- Figure 8: Retail sales of pre-packed flour, by type, 1996 and 1998
- Figure 9: Retail sales of cake coverings and decorations*, 1994-99
- Figure 10: Retail sales of frozen and chilled dough and pastry products, 1994-99
- Figure 11: Retail sales of culinary nuts, 1994-99
- Figure 12: Retail sales of glacé fruits, 1994-99
- Figure 13: Retail sales of cooking chocolate and chocolate cake decorations, 1994-99
- Figure 14: Retail sales of flavourings, additives and baking spices, 1994-99
- Figure 15: Retail sales of suet, 1994-99
- Figure 16: Retail sales of yeast, 1994-99
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The Supply Structure
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- Figure 17: Selected companies and brands in the home baking market, by sector, 1999
- Figure 19: Manufacturers' shares in the pre-packed flour market, 1996 and 1998
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Advertising Promotion and Distribution
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- Figure 20: Main monitored media advertising expenditure on home baking, 1994-98
- Figure 21: Main monitored media advertising expenditure on home baking, by sector, 1998
- Figure 22: Retail distribution of home baking products, 1994 and 1998
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The Consumer
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- Figure 23: Home baking ingredients purchased in previous three months, 1994-99
- Figure 24: with the exception of cooking chocolate. The consumer profile of this product, unusually for goods in this market, indicates penetration falling with age. It may be that older groups prefer sugar, cream or fruit based toppings and fillings, although the younger groups are likely to be influenced by the trends in the ready made cakes and desserts market, which have favoured chocolate based American style desserts. Family groups also account for a higher than average level of purchasing, again this is likely to be fashioned by younger tastes in the household.
- Figure 25: Purchasers of glacé fruit, nuts for cooking, cooking chocolate, suet and baking powder, by demographic sub-group, January 1999
- Figure 26: Purchasers of frozen/chilled pastry, cake decorations, any cake or crumble mix and flavourings or colourings, by demographic sub-group, January 1999
- Figure 27: Purchasers of yeast, ready to use icing and those who never buy home baking ingredients, by demographic sub-group, January 1999
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The Future
Forecast
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- Figure 28: Forecast retail sales of the UK home baking market, 1999-2003
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