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Home Baking - UK - May 1999

INTRODUCTION AND ABBREVIATIONS
EXECUTIVE SUMMARY
MARKET DRIVERS
Figure 1: Trends in personal disposable income and consumer expenditure,  1993-2003
Figure 2: Age profile of the UK population, 1993-2003
MARKET SIZE AND SEGMENTATION
Figure 3: The UK retail market for home baking products, 1994-99
Figure 4: Retail sales of home baking products, by sector, 1996 and 1998
Figure 5: Retail sales of dried fruit*, 1994-99
Figure 6: Retail sales of baking mixes, 1994-99
Figure 7: Retail sales of pre-packed flour, 1994-99
Figure 8: Retail sales of pre-packed flour, by type, 1996 and 1998
Figure 9: Retail sales of cake coverings and decorations*, 1994-99
Figure 10: Retail sales of frozen and chilled dough and pastry products, 1994-99
Figure 11: Retail sales of culinary nuts, 1994-99
Figure 12: Retail sales of glacé fruits, 1994-99
Figure 13: Retail sales of cooking chocolate and chocolate cake decorations, 1994-99
Figure 14: Retail sales of flavourings, additives and baking spices, 1994-99
Figure 15: Retail sales of suet, 1994-99
Figure 16: Retail sales of yeast, 1994-99
THE SUPPLY STRUCTURE
Figure 17: Selected companies and brands in the home baking market, by sector, 1999
Figure 19: Manufacturers' shares in the pre-packed flour market, 1996 and 1998
ADVERTISING PROMOTION AND DISTRIBUTION
Figure 20: Main monitored media advertising expenditure on home baking, 1994-98
Figure 21: Main monitored media advertising expenditure on home baking, by sector, 1998
Figure 22: Retail distribution of home baking products, 1994 and 1998
THE CONSUMER
Figure 23: Home baking ingredients purchased in previous three months, 1994-99
Figure 24: with the exception of cooking chocolate. The consumer profile of this product, unusually for goods in this market, indicates penetration falling with age. It may be that older groups prefer sugar, cream or fruit based toppings and fillings, although the younger groups are likely to be influenced by the trends in the ready made cakes and desserts market, which have favoured chocolate based American style desserts. Family groups also account for a higher than average level of purchasing, again this is likely to be fashioned by younger tastes in the household.
Figure 25: Purchasers of glacé fruit, nuts for cooking, cooking chocolate, suet and baking powder, by demographic sub-group, January 1999
Figure 26: Purchasers of frozen/chilled pastry, cake decorations, any cake or crumble mix and flavourings or colourings, by demographic sub-group, January 1999
Figure 27: Purchasers of yeast, ready to use icing and those who never buy home baking ingredients, by demographic sub-group, January 1999
THE FUTURE
FORECAST
Figure 28: Forecast retail sales of the UK home baking market, 1999-2003

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