What you need to know
China’s tea infusions retail value market is currently seeing stable growth, thanks to a tea drinking culture that maintains a solid tea drinker base and a high consumption frequency. The highly praised premium Chinese teas have also ensured the value consumption. The challenge of the market is to lure more young consumers towards loose tea leaves that were typically perceived as a hot beverage for the older generation.
China’s RTD (Ready to Drink) tea drinks retail value market has seen an overall upward trend in past five years. However, the speed of growth has reduced due to the slowing economy, market saturation and intensified competition in the wider soft-drink market. Due to the likely continued premiumisation trend, the retail sales of tea drinks by value is likely to remain at the current speed of growth in the next five years. Future growth will depend on consumption occasions expansion, particularly in-home occasions.
Covered in this Report
Tea infusions market covers:
Retail: packaged tea leaves and tea bags, including black, green, oolong, white teas, fruit & flower and herbal infusions, yerba mate and Pu'er Tea.
The tea drinks market covers:
RTD packaged black, green and other tea drinks (herbal tea, milk tea and other tea such as oolong tea and jasmine tea).
Liquid sales of products only.
For drinking frequencies, the following definitions are used:
Frequent users: once a day or more, several times a week;
Light users: once a week, 2-3 times a month, once a month or less;
Non-users: have not drunk this in the last 12 months.
