What you need to know
Beauty device sales remain flat due to a struggling hair appliance segment reflecting long purchase cycles, price-driven consumers, and women delaying purchases until their existing item is broken or worn out. Skincare device sales have helped to buoy the overall market, benefiting from the relative newness of the category. Increasing awareness of newer beauty device formats, such as styling wands and niche skincare devices, including laser devices and LED light therapy devices, can further boost sales.
Definition
For the purposes of this Report, Mintel has used the following definitions:
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Skincare devices such as cleansing brushes, exfoliation systems, LED/laser treatments, hair removal devices, and massagers/infusion systems.
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Hair appliances such as blow dryers, flat irons, curling irons, and hot rollers.
The market size differs from Beauty Devices – US, March 2015, which included electronic personal care devices such as hair clippers/trimmers and home hair cutting kits and tools. These segments fall outside of the scope of Mintel’s definition of beauty devices and have been removed from this Report.
This Report does not include retail channel data or brand-level sales data for skincare device companies. Hair accessories are also excluded and are covered in Mintel’s Beauty Accessories – US, September 2015.
