"Participation in DIY (do-it-yourself) projects in the past year has been moderate as home improvement retailers engage consumers and more DIYers rely on technology to help them plan a project. The category is still plagued, however, by an overall lack of experience in DIY projects. For this reason, future participation will likely hinge on the self-sufficiency of DIYers and the ability of retailers to act as both a supplier of ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
DIY Projects
Project Planning
Retail Channels
Reasons for Choosing a DIY Retailer
DIY Challenges
Attitudes toward Projects
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s In?
What’s Out?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – The Consumer
19th December 2017
“Trulia Design Panel, an expert group of interior designers, home stagers, and professional organizers, released predictions for what will be popular, and what will not, for home design in 2018.” 
13th September 2017
“With Americans investing more in home improvement, retailers have a unique opportunity to utilize technology to engage shoppers and create an interactive and convenient shopping experience. Home Depot’s partnership with Google will introduce a unique, convenient purchasing method. ”
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Lack of experience prevents participation in DIY projects
