The prospect of a slow, drawn out economic recovery without robust job growth or a quick rise in home prices doesn’t bode well for a rapid rebound in the broader home improvement industry, which has already suffered three consecutive years of decline. But the longer the economy stays out of high gear the better the chances are of solid growth in the DIY portion of the market as the ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Paint and Wallpaper
Segment Performance—Flooring
Segment Performance—Plumbing
Segment Performance—Other DIY Products
Retail Channels
Retail Channels—Home Centers and Lumberyards
Retail Channels—Lawn and Garden Stores
Retail Channels—Floor Stores
Retail Channels—Paint and Wall Covering Stores
Retail Channels—Hardware Stores
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Who Undertakes DIY Projects
Retailers Used in DIY Projects
Number and Types of DIY projects
The Impact of Resources and the Economy
Green Savings Projects
Where DIYers Seek Help and Information
Race/Hispanic Origin
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels—Other Retailers
Leading Companies
Brand Qualities
Innovation and Innovators
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
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Analysis of consumer expenditures in the broader home channel market as well as the more narrowly defined DIY market
