“The ongoing popularity of meal deals holds further opportunities for ice creams and desserts, as 20% of category users are interested in each of these as part of lunchtime meal deals.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Segmentation
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Usage of Ice Cream and Desserts
Boosting Usage of Ice Cream and Desserts
Defining Premium Ice Cream and Desserts
Interest in Different Types of Ice Cream and Desserts
Behaviours Relating to Ice Cream and Desserts
Attitudes towards Ice Cream and Desserts
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Advertising and Marketing Activity
Launch Activity and Innovation
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
Appendix – Market Share
30th April 2018
The arrival of US ice cream brands Halo Top and Breyers Delight marks a change of pace for the still-niche better-for-you segment. Concerns around the taste and ingredient quality of lighter variants remain the biggest barrier that brands must tackle. That the established players undercut the newcomers on price could ... 
12th January 2018
"A number of dessert launches in 2017 combine the inherently lighter mousse format with indulgent flavours to give shoppers more options when it comes to everyday permissible treats."
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Ice cream can tap into the protein craze
