“The scorching 2018 summer has been a boon to the ice cream market, fuelling sales growth at a time when cost pressures are putting a squeeze on operators. Lower-calorie ice cream brands have caused a stir in 2018, building up a not insignificant market penetration. While the lower-calorie proposition has potential to bolster category volume sales and help it withstand the ongoing war on sugar, these products’ relatively high price ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Frequency of Eating Ice Cream
Types of Ice Cream Eaten
Reasons for Eating Ice Cream
Choice Factors for Ice Cream
Attitudes and Behaviours relating to Better-for-you Ice Cream
Behaviours relating to Ice Cream
Qualities Associated with Types of Ice Cream
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Start-up Company Profiles
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations, and Supporting Information
Appendix – Market Size and Forecast
Appendix – Market Share
Appendix – Launch Activity and Innovation
Appendix – The Consumer
27th February 2019
“While buzz around lower-calorie ice creams in 2018 shows Brits’ appetite for the concept, their perceived lack of indulgence is a barrier to mainstream uptake. Häagen-Dazs Gelato is well-placed to sidestep this issue by leveraging its strong brand image as indulgent, while also harnessing the more positive perceptions of gelato ... 
13th December 2018
"With vegan ice cream seen to be healthier, ice cream brands can look to vegan claims to offer consumers an option that many will see as more permissible."
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Lower-calorie ice creams must tackle negative preconceptions to grow mass-market appeal
